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Marketing Manager

Employer
City of Refuge
Location
Atlanta, Georgia
Closing date
Apr 13, 2024

Job Details

What will you do?

  • Develop and execute comprehensive marketing strategies to promote City of Refuge's mission, programs, and events.
  • Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Coordinate direct mail campaigns, impact reports, and other printed materials to engage donors and stakeholders effectively.
  • Oversee social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), including content creation, scheduling, engagement, and community management.
  • Maintain and update the organization's website, ensuring content accuracy, relevance, and optimization for search engines.
  • Coordinate paid media efforts, including advertising campaigns across various digital platforms.
  • Manage public relations efforts, including press releases, media pitches, and interview coordination, in partnership with the Wilbert Group.
  • Craft compelling narratives and storytelling to communicate City of Refuge's impact and success stories effectively.
  • Manage video content strategy to communicate impact to investors and drive engagement across all digital platforms through video.
  • Provide oversight for the development and production of all marketing materials, ensuring brand consistency and alignment with organizational goals.
  • Manage and optimize Classy campaigns, events, and donation pages to increase conversion rates and drive more revenue.
  • Manage the procurement and distribution of promotional items and branded merchandise.
  • Implement an enhanced peer-to-peer fundraising strategy to drive engagement and fundraising.
  • Participates in educational programs, professional organizations, and development activities to maintain knowledge of national trends and promote leading-edge performance.

What do you bring?

  • A personal relationship with Jesus Christ
  • Passion for the mission and values of City of Refuge
  • Proven track record of developing and implementing successful marketing strategies
  • Attention to detail and strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment
  • Driven self-starter who is loyal and trustworthy
  • Attributes of flexibility, creativity, self-discipline, strong organizational skills, and action orientation
  • 3+ years of professional experience in a role providing administrative support or marketing coordination
  • B.A. / B.S. degree in marketing, communications, or a relevant field
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and press materials.
  • Experience with Mailchimp, Squarespace, social media, and Classy
  • Photography and graphic design experience preferred

Company

Through supportive services fueled by innovation and collaboration with our on-site partners, City of Refuge seeks to lead individuals and families on an uninterrupted journey to self-sufficiency. We do that by focusing on four key impact areas: Health & Wellness, Housing, Vocational Training, and Youth Development.

Company info
Website
Telephone
4044347710
Location
1300 Joseph E Boone Blvd NW
Atlanta
GA
30314
US

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