Digital Marketing Manager

World Savvy is reimaging a different reality for the future of K12 education. A reality where students know more, care more, and do more to contribute to a more peaceful, sustainable, and just world. We can only rise to meet our biggest challenges if our students learn to think through complex problems and design solutions from a global perspective. Problem-solving, comfort with ambiguity, collaboration, empathy, and critical thinking — are all essential tools in today's global knowledge economy. And a big part of educational equity is ensuring all students have access to those tools.

Founded in 2002, World Savvy is a leading national education nonprofit that partners holistically with schools to transform learning environments into inclusive, adaptive, and future-ready schools. Our multi-year Comprehensive School Partnerships are designed collaboratively with school leaders to align with each building’s strategic vision and goals. We have offices in Minneapolis (largest) and San Francisco. Learn more at www.worldsavvy.org.

Mission: World Savvy educates and engages youth to learn, work, and thrive as responsible global citizens. 

Vision: As the leading provider of global competence education, World Savvy envisions a K-12 education system that prepares all students with the knowledge, skills, and dispositions for success and active engagement in the global community. 

World Savvy is an ambitious organization with big ideas and tenacious growth goals. Our culture is one of optimism, authenticity, levity, and learning. World Savvy is deeply committed to anti-racism, inclusion, and equity in our programming and workplace. As we grow, we will intentionally build a team that reflects the ethnic, racial, and cultural diversity of the students, educators, and communities we serve. World Savvy seeks individuals who are black, indigenous, and people of color to apply. 

OUR VALUES: 

• We do the best work possible in service of our mission. 
• We believe collaboration is essential. 
• We see people as whole human beings. 
• We intentionally grow and change. 
• We lean into complexity when it’s called for. 
• We believe big things are possible, whether that’s our mission or the project on the table. 
• We notice and disrupt exclusionary patterns. 
• We bring hope, joy, and a sense of aspiration into all that we do.

POSITION SUMMARY:

The Digital Marketing Manager leads the planning and execution of all digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. This position reports to the National Director of Development and Marketing and collaborates with individuals across the organization to promote World Savvy’s brand to current and prospective school partners and donors.

Schedule: Full time

Salary range: $78,000 - $87,000

FSLA Status: This position is classified as exempt. It is not eligible for overtime pay according to applicable federal and state wage laws.

Work Authorization: Applicants for this position must be legally authorized to work in the United States.

Projected Start Date: August 1, 2023

Location: Preference is Minneapolis, MN or Bay Area, CA, however, we are considering remote applicants for this role from any geography in the U.S.

Travel Requirements: 5-10% local and regional school-based; minimal national travel expected.

Work Environment: World Savvy is a hybrid work environment with offices in San Francisco, CA and Minneapolis, MN. World Savvy headquarters is a typical co-working office space. The co-working space can be noisy at times. Noise canceling headphones, privacy booths and conference rooms available for use when quiet or privacy is needed. Work frequently requires a high level of mental effort, with significant interruptions and >50% of work time paying close attention to detail.

KEY RESPONSIBILITIES:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

•  Lead the planning and execution of all digital marketing campaigns, targeting both earned and contributed revenue including web, SEO/SEM, email, social media and display advertising.
• Measure and report on the performance of all digital marketing campaigns in order to inform future action including action led by other departments.
• Optimize World Savvy’s website and serve as lead webmaster for all website design and content, including supporting the implementation of a new website design in process.
• Maintain World Savvy’s social media presence across all digital channels.
• Collaborate effectively with the Communications Manager and Marketing and Communications Associate to ensure high quality content and brand appearance.
• Identify trends and insights and optimize spend and performance based on these insights.
• Brainstorm new and creative strategies to grow earned and contributed revenue.
• Plan, execute, and measure experiments and conversion tests.
• Identify conversion points and drop off points and optimize user funnels.
• Collaborate with internal teams to optimize user experience.
• Collaborate with Chief Growth Officer and National Director of Development and Marketing to support market research and refinement of customer and donor messaging and targeting.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

KEY REQUIREMENTS: 

• Associate’s degree in marketing or a related field, or equivalent additional work experience.
• Bachelor’s or Master’s degree in marketing or a related field is preferred.
• Proven working experience in digital marketing and social media strategy.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience working in the nonprofit or social enterprise sector is preferred
• Experience working in the K-12 education space.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Salesforce experience required, Pardot experience preferred. Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent grammar, composition, and proofreading skills.
• Experience with social media content development and social influencer engagement.
• Ability to work effectively in a team environment.
• Nonprofit and/or education experience a plus, but not required.
• A work ethic consistent with World Savvy’s culture: sharp attention to detail; track record of being highly organized, responsive, and team-oriented; ability to accurately set and consistently meet commitments; proven success in a fast-paced environment.
• Demonstration of the highest level of personal integrity and commitment to excellence.

PHYSICAL DEMANDS:

This position requires the ability to:

• Constantly remain in a stationary position, often sitting for prolonged periods
• Occasionally move about to accomplish tasks or move from one worksite to another, including all types of travel (air, train, car, etc)
• Constantly communicate with others to exchange information
• Constant use of a computer keyboard and mouse, repeating motions that may include the wrists, hands and/or fingers
• Occasional operation of office equipment, such as printers, copiers, and scanners
• Constant assessment of the accuracy, neatness and thoroughness of the work assigned.

APPLYING FOR THE POSITION:

Please apply online at https://worldsavvy.bamboohr.com/careers/54. Please include a resume and a cover letter that addresses your qualifications for the role, along with a recent writing sample (example: blog, website writing, email marketing campaign writing, etc.) OR a link to your portfolio. If you have questions that would affect your interest in applying, please e-mail jobs@ worldsavvy.org.

AFFIRMATIVE ACTION/EEO STATEMENT:
World Savvy is an Equal Employment Opportunity Employer. Equal Employment Opportunity has been, and will continue to be, a fundamental principle at World Savvy, where employment is based upon personal capabilities and qualifications without regard to: age; ancestry; color; creed; domestic violence victim status; gender, gender identity or expression (including transgender status); genetic information; marital status; medical condition; military and veteran status; national origin; physical or mental disability; political affiliation; protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act); race (including traits that are historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists); religion; sex (including pregnancy, childbirth, breastfeeding, or related medical conditions); sexual orientation; status with regard to public assistance; or any other protected categories under applicable federal, state and local law in which World Savvy operates.

A note about World Savvy’s commitment to anti-racism and recruiting:

In the past, we’ve used equity and inclusion language to express our social justice values. Like many organizations, we’ve recognized how passive and ineffective this has been at overcoming the effects of systemic racism that have impacted the workforce for generations. Many things need to change, including the dialogue we have with job seekers. To that end, we share the following:

As we grow, our commitment is to intentionally build a team that reflects the ethnic, racial, and cultural diversity of the students, educators, and communities we serve. We’re seeking individuals who identify as a part of BIPOC communities to apply. We believe these life experiences and perspectives are critical, in particular, to advance our global competence work. At its core, this work is about teaching students to practice empathy, value cultural differences, consider multiple perspectives, and collaboratively problem-solve. In an increasingly divided world, this work is more important than ever, and its continued success hinges on modeling this ourselves by continuously learning and growing.

World Savvy COVID-19 approach:

World Savvy is currently a hybrid work environment depending on the role and tasks. This is reviewed on a periodic basis, with staff provided 30 days of notification of any changes. Work environments may include: work from anywhere, work in-person/office, and work in the community.

In accordance with World Savvy’s duty to provide and maintain a workplace that is free from known hazards, its commitment to health and safety, and the concerns of its community, we are adopting a mandatory COVID-19 vaccination policy to safeguard the health of our employees and clients. This policy will comply with state and federal law, and is based on guidance from the Centers for Disease Control and Prevention (CDC) and local health authorities, as applicable and as updated from time to time. As an eligible state and federal contractor, World Savvy will comply with the COVID-19 vaccination requirement for all federal contractors and continue to follow the CDC guidance as it relates to vaccinations and booster shots. Reasonable accommodations will be considered on a case-by-case basis. World Savvy will ask for proof of vaccination as a condition of employment.