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Marketing Coordinator

Employer
Wellroot
Location
Tucker, Georgia
Salary
Competitive salary and excellent benefits package
Closing date
Feb 17, 2023

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Focus Areas
Human Services
Job Function
Marketing / Communications
Position Type
Full Time
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Job Details

Title:  Marketing Coordinator 

Reports to: Director of Marketing and Communications  

Location:  Tucker, GA 

Position Summary 

Reporting to the Director of Marketing and Communications, Wellroot Family Services is seeking a strategic and dynamic Marketing Coordinator with 2+ years of marketing experience and a track record of executing successful digital, social media, and traditional marketing campaigns.  

Duties and Responsibilities 

  • Demonstrated passion for Wellroot’s mission, vision and values.  
  • A spirit of collaboration and teamwork that fosters positive relationships with internal and external stakeholders. 
  • Create strategic and compelling storytelling marketing campaigns for Wellroot programs, services, and events to raise awareness, engagement, and donated income. 
  • Exemplary writing and proofing skills, including the ability to write varied content for the organization’s website, printed publication, social media channels, email campaigns, printed advertising, and special event scripts.  
  • Define, manage and coordinate Wellroot social media strategy. Must possess social media skills including the understanding of SEO, ability to optimize content for various platforms, and experience with social media management tools.  
  • Manage graphic design for online and print materials for touch points including email, direct mail, social media, events and program collateral 
  • Update website and blog content as need; knowledge of WordPress a plus 
  • Manage vendor relationships and serve as “quality controls” for creative materials.  
  • Provide editorial and creative support to staff for external presentations and program collateral. 
  • Assist with analyzing campaign results for reporting to internal and external stakeholders, including senior leadership.  
  • Monitor and evaluate news coverage to assist in generating coverage and story ideas, as well as augmenting and culling media lists.  
  • Assist with handling inquiries from media, the public and other departments. 
  • Maintain departmental editorial calendar. 
  • Assist with managing and producing multimedia materials, including photo, video, resource/quote banks, and artifacts.  Responsible for maintaining current databases, fulfilling requests, duplication, and appropriate related record keeping. 
  • Manage multiple projects and complete them with minimal supervision.  

Qualifications  

  • A bachelor’s degree in communications, marketing, public relations, or related field.  
  • At least two years of related work experience in public relations, communications, or marketing. 
  • Graphic design and video production experience a plus. 

Preferred Skills and Experience 

Strong storytelling writing skills, grammar, and proofreading skills; Adobe Creative Suite, MailChimp or other e-marketing platform, MS-Word; PowerPoint; Excel; database software; Internet research skills; and experience building and interacting with a social media audience. Candidate must have excellent organizational skills and a willingness to take on administrative tasks such as scheduling interviews, transcribing notes, and maintaining an editorial calendar. 

Working Environment 

Fast-paced, but working with vulnerable clients. Sensitivity and good judgment are musts. Ability to multitask. Keen attention to detail. Standard work week is 40 hours, with additional time as required in the evenings and weekends.  May receive calls or emails at home on occasion. 

Contacts With Others 

Regularly interacts with Wellroot directors and staff, interacts sometimes with donors, volunteers, and clients.  Represents Wellroot to the media, donors, and project participants.  Must use appropriate discretion and protocol in interactions.  

Wellroot offers a competitive salary and excellent benefits package that includes:

  • Major medical, dental & vision coverage
  • STD, LTD, Basic Life coverage – 100% Employer Paid
  • 11 Paid company holidays
  • Generous PTO policy
  • 401K – 6% Match

For 150 years Wellroot Family Services has provided meaningful, positive change that dramatically impacts the lives of children and families within the North Georgia community. Join our dynamic and growing organization! Our mission at Wellroot is to restore children and families from trauma through Christ; and we envision a world where every child is raised in a loving, compassionate, and nurturing home.

Wellroot is an EEO employer

Company

Our mission: We restore children and families from trauma through Jesus Christ.

Our vision: We envision a world where every child is raised in a loving, compassionate, and nurturing home.

 

Foster Care in GeorgiaFor nearly 150 years, Wellroot Family Services has been leading the effort to transform the lives of children and families in Georgia. Through our four programs, Wellroot cares for and encourages the growth and healing of children, young adults and families in and affected by the foster care system of Georgia.

Wellroot first opened its doors in 1871. Its name at the time, though, was The Decatur Orphans’ Home. Its mission was to serve the needs of children who had been orphaned during the Civil War. Over the next several decades, the needs of children and families in Georgia changed, as did the focus and programs of The Decatur Orphans’ Home, whose leadership continued to grow and transform the organization in order to better meet those needs. In 1934, after 63 years as The Decatur Orphans’ Home, The Board of Trustees approved a name change that would better reflect the growth of the organization, along with its potential as an Foster Familiesagency of the Methodist Church. The new name was The Methodist Children’s Home.  Thirty-six years later, in 1970, “United” was added to the name, reflecting the continued growth and transformation of the Methodist denomination.

The needs of children and families in Georgia continue to change and true to our heritage, the programs and focus continue to be transformed in order to better meet those needs.

In December 2018, the Board of The United Methodist Children’s Home approved another name change, one that better reflects the growth of the organization, along with its potential as an agency of The United Methodist Church. After 49 years of operating as The United Methodist Children’s Home, our organization is now called Wellroot Family Services.

Built on industry best practices, our Christian faith and bold, new innovative approaches toward child welfare, Wellroot is the leading faith-centered family services organization in Georgia. As an agency of The United Methodist Church in North Georgia, Wellroot Family Services’ programs were designed to respond to the needs of children and families through faith-centered service. With a focus on supporting youth from infancy through early adulthood, we help people reach their God-given potential through the encouragement and love of a healthy home.

Find Us
Website
Telephone
(404) 327-5820
Location
1967 Lakeside Parkway, Suite 400
Tucker
GA
30084
US
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