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Associate Director of Corporate Relations - Direct Markets

United Way of Greater Atlanta
Atlanta, Georgia
Closing date
Feb 11, 2023

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Focus Areas
Human Services
Job Function
Development / Fundraising
Position Type
Full Time
Degree Level
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Job Title: Associate Director of Corporate Relations - Direct Markets 

Department:  Office of Development 

Reports to: Assistant Vice President-Direct Markets  


The Associate Director of Corporate Relations - Direct Markets reports to the AVP-Direct Markets. The Direct Market Team within the Office of Development Department serves as the core unit in driving fundraising and engagement with high-volume, low touch corporate accounts and individual donors outside the workplace. The Direct Markets team is focused on servicing these relationships and individual donors to maintain and increase corporate and individual investments for UWGA programs, initiatives, sponsorships and other engagement opportunities. The team is responsible for building strategic engagement and fundraising plans, maintaining strong sights on revenue targets, and building relationships with key stakeholders across the portfolio with a goal to increase engagement and move donors and companies to the next level.  Internally, the team collaborates across all departments within the organization.  

Position Summary 

The Associate Director of Corporate Relations - Direct Markets is a full-time position responsible for supporting the engagement strategies of the AVP-Direct Markets to ensure a smooth fundraising and auditing process for the over 400 Direct Markets Accounts. In addition, this role is responsible for securing, verifying, and auditing the fundraising results of third-party processed fundraising campaigns, roughly 300 campaigns. It is essential that this role work collaboratively across departments with a high attention to detail, with superb problem-solving skills while managing a high-volume workload and produce a high level of quality in all work.  

This role supports the goals of  

  • Growing and maintaining the base of support to United Way, ensuring donor database accuracy to drive correct data and analytics through Direct Markets accounts and individuals outside the workplace.  
  • Organizational Transformation Goals: (Goal 2.1) Transform corporate relationship from campaign focus to strategic corporate partner.  (Goal 3.2) Enhance Individual investors’ experience. 

Key Responsibilities 

  • Responsible for supporting the engagement strategies of the AVP-Direct Markets to ensure smooth fundraising processes 
  • Provide excellent customer service to United Way fundraising partners to include troubleshooting concerns, delivering materials, and providing additional support as needed 
  • Provide support for the Office of Development team with the gathering and accurate submission of donor pledges and account processing information 
  • Conduct audits directly with company Corporate Engagement Leaders when required 
  • Research, secure, and analyze third party employee campaign results to streamline the audit process  
  • Conduct preliminary research on current accounts and update CRM with relevant information 
  • Be thoroughly versed in United Way messaging and branding as this role may be asked to serve as an extension of development staff at fundraising events  
  • Must be flexible and have the ability to solve problems in a rapid pace environment  
  • Must be able to effectively handle multiple tasks with a goal-oriented, customer focused mindset 
  • Work cross-functionally with other departments, particularly Donor Services to troubleshoot audit issues as they arise  
  • Strong need for the following skills: organization, time management, verbal and written communication  

Qualifications & Expectations 

This role requires a balance of project management skills and the ability to create philanthropic solutions for our current corporate supporters and new business prospects. 


  • Demonstrated ability to work collaboratively in a cross-functional team 
  • Superb written, presentation, persuasion and listening skills 
  • Critical thinking and problem-solving ability 
  • Excellent project management skills - attention to detail and ability to manage multiple projects. 
  • Organization skills for a fast-paced work environment. 
  • Sound judgment, discretion and commitment to maintaining donor confidentiality 
  • Commitment to excellence, accountability, transparency, and UWGA’s mission 
  • Experience with CRM/database management. 
  • Bachelor’s degree in relevant field and commitment to personal/professional development.  
  • Use of personal vehicle required.  


A successful individual in this role will be: 

  • An excellent task manager that can balance many projects at once. 
  • Organized, resourceful, solution provider. 
  • A strong collaborator and comfortable working with many different external partners and internal teammates and departments. 
  • Mission-Focused: Catalyze others’ commitment to mission to create change that leads to better lives and healthier communities.  This drives performance and professional motivations. 
  • Relationship-Oriented: Understands that people come first and is astute in cultivating and managing relationships toward a common goal. 
  • Collaborator: understands the roles and contributions of all UWGA departments and external partnerships.  Can mobilize resources (financial and human) through meaningful engagement. 
  • Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for impact. 
  • Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network. 
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