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Social Media Director

Stand Up America
New York
Up to $105,000 per year commensurate with experience + benefits
Closing date
Feb 2, 2023

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Focus Areas
Civil Rights / Advocacy
Job Function
Marketing / Communications
Position Type
Full Time
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Stand Up America is a progressive, digital-first advocacy organization with nearly 2 million grassroots members who are working to stand up to corruption and build a more representative democracy. We’re fighting for democracy reforms at the local, state, and federal level that would expand voting rights, reduce the impact of big money in our politics, and end structural barriers that conservatives have built to impede progressive change. Our members have driven more than 1.7 million constituent calls to their representatives, mobilized tens of thousands of protestors, contacted tens of millions of voters, and helped pass bold democracy reforms at the state and federal levels.

We envision a democracy where:

  • Every American has representation, regardless of where they live, what they look like, or how they identify.
  • Racist barriers to the ballot are torn down and voting rights are expanded to ensure that voting is accessible, secure, and treated as the sacred right that it is.
  • Americans from all walks of life can run for office and win based on the power of their ideas, voice, and experience—not on how much money they can raise from themselves or wealthy donors.
  • Our government is responsive to the will of the American people—and will finally take bold action on the pressing issues facing our nation, from gun violence and climate change to immigration reform and racial & economic justice.

We’re seeking a social media director to lead the development and execution of Stand Up America’s organic social media strategy, with a proven track record of building highly engaged digital communities, driving online conversions, and increasing brand awareness.

Key responsibilities:

  • Directly manage and mentor our social media strategist
  • Develop and maintain relationships across the progressive movement, influencers, and individuals to serve as messengers and amplify key messages
  • Manage the social media content calendar to help achieve our political and communications objectives, including growing our social media audience and developing a cohesive brand across multiple social media platforms that aligns with our organizational voice
  • Draft, edit, and approve social content that translates communications guidance into messaging and calls to action suitable for audiences on each platform, including video scripts, impactful graphics, and curating content from influencers, elected officials, and partner organizations
  • Respond quickly to breaking news and cultural moments to meet Stand Up America’s advocacy goals
  • Collaborate with our design team to produce graphic and video content 
  • Work closely with our analytics and data team to optimize strategies and content and increase engagement
  • Monitor social media trends and emerging practices, and evaluate and recommend new platforms for adoption

Must Haves: 

  • At least 5 years of relevant experience 
  • Experience deploying timely content during rapid response political moments 
  • Experience working in a fast-paced advocacy or electoral environment 
  • Experience managing organizational accounts on Facebook, Instagram, and Twitter
  • Passion for for voting rights, reducing the influence of big money in our elections, and democracy reform

Nice to haves:

  • Familiarity with social media listening and analytics tools 
  • Experience with TikTok
  • Experience writing about voting rights or democracy reform
  • Experience drafting and deploying content for influencers, thought leaders, or high-profile personalities 
  • Experience using social media to drive meaningful actions
  • Direct management experience

Salary & Benefits

Our benefits include:

  • Medical, dental, vision, and life insurance, including 100% subsidy of monthly premiums
  • 401(K) retirement plan with automatic employer contribution of 3% of salary
  • 3 weeks flexible paid time off per calendar year, plus an additional week in December, for a total of 4 weeks per year, plus additional paid time off with seniority 
  • Additional paid holidays
  • Unlimited sick days
  • 12 weeks of paid parental leave
  • Annual professional development stipend 
  • Reimbursement for coworking space passes
  • Computer and accessories for at-home and in-office work
  • A fun work environment with colleagues who are respectful of one another and passionate about their work.
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