Marketing Manager

Organization: Lighthouse Family Retreat 

Purpose: Strengthening Every Family Living through Childhood Cancer

Job Title: Marketing Manager

Location: Alpharetta, GA

Position Summary

The Marketing and Design Coordinator works with our staff to execute the branding, fundraising and communications goals of the organization. The successful candidate in this position will excel in communicating Lighthouse’s impact to our various audiences via written word (website, social media, print), as well as ensuring all our collateral is on brand. The main areas of focus for this role: Communications Management, Collateral Branding and Design for all departments, and Development Event Planning.

Nature and Scope of Position

• Manage the marketing communications calendar and execute various mailings utilizing the donor database to pull reports, mailing lists, and donor records to assist in fundraising efforts such as individual asks, annual mailings, etc. Ensure branded business materials are available to staff (business cards, letterhead templates, etc.). Analyze demographic and statistical data to better understand and identify key marketing channels and methods. Manage LFR’s brand and initiatives efficiently and accurately via many channels (website, printed materials, social media, etc.).

• Manage the LFR website. Develop and implement systems to update website content and design across all program areas. Design and publish basic marketing pieces within Lighthouse Brand Guide. Coordinate communications efforts for special events via newspaper and radio ads as well as online opportunities. Create, format, and distribute quarterly newsletter. Research and learn new methods for sharing LFR’s brand in an ever-evolving communications environment.

Event Planning and Management

• Provide marketing support for special events including data management, mailings, marketing, and event collateral.
• Coordinate all logistics with vendors and event locations. 
• Help to plan and execute the look and feel of Development events.
• Act as event coordinator and project manager to keep LFR team on track.

Qualifications

• Must believe in the mission, direction, and premise of the ministry.
• Must have a college degree, preferable in Marketing or Design.
• Minimum of 3-5 years of professional experience in a nonprofit, or demonstrated experience in a marketing and communications positions.
• Ability to travel up to 25% in the Southeast.

Ideal candidate would possess the following character traits:

• Team player
• Excellent written communication skills
• Detailed oriented Self-starter with the ability to work independently
• Exceptional organizational skills
• Relationship oriented, results driven