Marketing Director

Georgia CASA is an established, mid-sized, nonprofit organization that through its committed, dedicated staff, trusted advocates, board leaders, and network staff, advocate for the best interest of children and their families and work to advance system change. Our work is concentrated on strengthening and supporting the local affiliates, through collaborative efforts, relationships, and appreciation and understanding of community-driven action.

Position Summary: The Marketing Director is a strategic and skilled professional who is responsible for amplifying the CASA mission through the development and execution of the overall marketing and brand strategy, including brand management, marketing asset planning and management, storytelling, event and fundraising promotions, and media relations. As a strategic partner and subject-matter expert, the Marketing Director will build and nurture relationships with key partners, network affiliates, volunteers, board members, donors, and vendors. Reporting to the Executive Director, this position works collaboratively with senior leaders, board members, and others to align the brand messaging to target audiences and objectives, in conjunction with the Communications and Donor Relations Manager. 

Core Function Areas:

• Marketing Strategy and Brand Management
• Campaign Planning and Execution
• Asset Development and Adaption
• Event Promotion and Execution
• Storytelling and Recognition

Key Responsibilities:   

• Develop and execute marketing strategy in alignment with long-range plan goals and objectives 
• Devise and manage marketing initiatives and recruitment campaigns
• Oversee integrated marketing of written content for branded emails, social media posts and campaigns, offline marketing material, web-based stories, and newsletters
• Design and manage public-facing programming, video content, and promotions
• In collaboration with Communications Manager, plan and collaborate on key projects, donor communications, network communications and online content
• Identify opportunities for new content and public relations-based projects that support volunteer recruitment, awareness, and community outreach
• Coordinate event promotions for signature events and support execution and programming aspects
• Plan and administer community outreach and initiate new collaborations
• Build and maintain strategic partnerships with corporate sponsors, organized groups, association, civic and service clubs, and others
• Manage media relations and outreach through regular communication with media outlets, key contacts, and earned

Preferred Qualifications:

• Bachelor’s degree and minimum 3 years of demonstrated success in marketing, communications and/or public relations, nonprofit or public administration, and/or project management
• Experience managing advertising campaigns brand standards, creative direction, and client relationships
• Familiarity and sensitivity to opportunities and challenges supporting an independent, affiliated network
• Support culturally responsive and inclusive practices and approach to communications and fundraising
• Ability to effectively influence both internal and external stakeholders
• Well organized and self-motivated
• Excellent computer skills and experience with Microsoft Office software, In-Design, Photoshop 
• Experience in event management and storytelling with an eye for design

Additional Skills Sought:

• Creative and graphic design, drafting, and editing
• Video direction and story boarding
• Coaching and supervisory experience
• Interest in learning and appreciating the richness and diversity of the state

Travel: 10 – 15% travel, mostly in-state, single-day trips based on availability with less frequent overnight, multi-day visits, trips, or statewide meetings and events. 

Compensation: Starting Salary - $72,000 - $75,000 with competitive health, dental, vision, and retirement offerings and benefits

Office Environment:

• Mission-focused; affiliate and volunteer-centered
• Collaborative, supportive, and adaptive
• Compassionate, inclusive, and connected
• Hybrid-friendly
• Flexible

Georgia CASA is an equal opportunity employer and prohibits discrimination based on race, ethnicity, color, age, gender, gender identity, gender expression, national origin, ancestry, citizenship, marital status, sex, sexual orientation, religious or political affiliation, physical ability, military status, genetic information or any other basis of harassment or discrimination under federal, state, or local law.