Rock The Street, Wall Street (RTSWS) is a small 501(c)(3) non-profit making a big impact. Our financial and investment literacy program is designed to spark the interest of a diverse population of high school girls into careers of finance. We inspire girls to engage in finance, both to improve their personal lives and improve gender equality across the financial industry. Our organization is growing, along with our marketing needs.
We are hiring a Marketing Manager, who will be responsible for organizing and executing our PR and Marketing efforts. The ideal candidate is a creative, collaborative, problem-solver who is comfortable working with a variety of internal and external stakeholders. The Marketing Manager will develop a marketing strategy and plan to increase awareness of the organization across various channels, including media; and manage the marketing team to execute the plan.
General Responsibilities:
Create Long-Term Plans to Build Awareness
- Develop marketing plan, including strategy, messaging, goals and tactics, that supports the organization’s goals
Develop a public relations strategy and plan that supports broader marketing and business goals
Direct social media team to ensure activities support long-term goals
Data Management
- Identify key metrics for marketing program and diligently track related activity
Communicate and report accurate metrics and progress with informative analysis to internal stakeholders weekly
Use Salesforce to track and report relationships
Analyze Google AdWords and Google Analytics and integrate data into action plan
Monitor, analyze and communicate PR results
Public Relations/Marketing
- Serve as the primary public relations contact
Leverage existing media relationships and cultivate new contacts within business and industry media
Identify and manage media inquiries, interviews and speaker requests; ensure spokespeople are prepared with appropriate messaging and context
Identify events at which RTSWS should have a presence
Manage content development strategy, including writing appropriate material for press releases, newsletters, blogs, byline articles, keynote presentations, student workbooks, etc.
Utilize our database of photos, logos, branding materials and other assets to assist in getting our message out
Evaluate opportunities for partnerships, sponsorships on an on-going basis.
Build relationships that increase industry awareness of RTSWS and position our Founder as a thought leader in the field
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Develop integrated media campaigns that include traditional media, social media, and influencers.
Manage and plan event experiences along with other members of the team
Managing
- Assure the quality and effectiveness of the RTSWS Marketing Strategy
Effectively manage and communicate with Marketing team members to meet goals
Collaborate with team members, graphic designer, and other department managers to create alignment around goals, leverage events and relationships, and maximize impact
Plan design of interactive applications and networking platforms
Ensure all projects are properly executed and complete for fluid transition through internal processes
Manage program goals, scope, schedules and resources to confirm timelines are aligned across multiple departments
Additional Skills
- Self-motivated team player that thrives on accomplishing goals, getting results and improving organization’s bottom line
Decisive, but able to compromise and work with a team
Excellent and effective written and verbal communication
Effective at building strong relationships with local, national business and industry media outlets
Proficient and effective use of technology and software to streamline and deliver responsibilities
REQUIRED:
- Bachelor’s degree in Marketing, Public Administration, Business, Nonprofit Management, or a related field.
At least 5 years of Marketing experience
At least 5 years of experience managing a team
Passionate about our mission
Comforty working with a variety of stakeholders, including different parties inside the financial services organizations that sponsor our program (e.g., Diversity and Inclusion committees, Employee Resource Groups, high level corporate executives and foundations), conference organizers and press.
Prior experience designing and executing successful public relations/ marketing campaigns at both a local and national level. (Sample to be submitted.)
Strong problem-solving skills
Strong presentation and public speaking skills
History of local community engagement and leadership positions
Prior experience in a fast-paced environment
Certified or expert level of understanding in Google AdWords and Google Analytics, Proficient with Google Suite of products
Exceptional writing and editing skills
Metrics-driven marketing mind with eye for creativity; willingness to try new things and take on challenges
A definite PLUS:
- Podcast experience
Established national press and media contacts
Experience acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Job Type: Full-time; 40 hours per week; some remote work options