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Vice President Development, External Relations

Tucker, Georgia - Hybrid / Remote Flexibility
Closing date
Jun 7, 2022

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Job Details

Wellroot offers a competitive salary and excellent benefits package that includes: 

  • Major medical, dental and vision coverage 
  • STD, LTD, and Basic Life coverage – 100% Employer Paid 
  • 11 Paid company holidays 
  • Generous PTO policy 
  • 401K – 6% Match 

For 150 years Wellroot Family Services has provided meaningful, positive change that dramatically impacts the lives of children and families within the North Georgia community.  Join our dynamic and growing organization!  Our mission at Wellroot is to restore children and families from trauma through Christ; and we envision a world where every child is raised in a loving, compassionate, and nurturing home.   

Position: Vice President Development, External Relations 

Reports to: Chief Executive Officer 

Department: Advancement 

Location: Tucker, GA – Hybrid / Remote Flexibility  

FLSA: Exempt 

Job Summary:   

The Vice President Development for External Relations is responsible for designing and implementing a comprehensive external relations program focused toward the ultimate goal of increasing constituent involvement and fund-raising outcomes. The external relations department maintains responsibility for all revenue streams including annual fund, corporate and foundation giving, major gifts, planned giving, capital campaigns, government funding and overall donor stewardship.  The VP External Relations is responsible for the brand and marketing efforts of the organization, including public relations, direct mail, special events, and cause marketing. Community and church engagement is also housed in the external affairs department and includes church, corporate and individual volunteerism, with a special emphasis on recruiting congregations of the NGUMC to mobilize around the work of supporting families and children in need of services from Wellroot.  The VP of External Affairs is responsible for the agency’s public affairs policy agenda including legislation supporting children and families as well as legislation to create revenue streams for the agency.  


  • Partner with the CEO and Board of Directors to plan, execute and direct cost-effective, results-oriented strategies for prospect/donor cultivation and solicitation 
  • Provide strategic leadership, planning and oversight for all aspects of the organization’s fundraising, volunteer engagement, and marketing and communications activities aligned with Wellroot’s vision, mission and goals 
  • Responsible for raising $3million+ for the organization annually 
  • Oversight of all institutional giving including foundation, corporate, and government grants 
  • Lead and direct all fundraising campaigns and develop and implement associated policies and procedures 
  • Develop and execute a special events program that increases agency profile, creates meaningful relationships with constituents, and generates significant revenue for the agency 
  • Oversee major gifts staff as well as personally maintaining a portfolio of current and prospective donors, with an emphasis on major gifts in excess of $10,000 
  • Analyze current marketing programs and events; present fresh, creative and innovative ideas for unique, cost-effective, results-oriented strategic marketing plans, programs and events  
  • Oversight of volunteer management program including: working with other departments to identify volunteer opportunities; engage, recruit and manage volunteers to support programmatic activities, provide services to residents, and raise funds to support the Wellroot programs and services 
  • Oversee organizational communications with current and prospective donors through appeals, letters, newsletters, publications, website, social media, email alerts and all other organizational communications efforts. 
  • Utilize data gathering and analysis tools; perform meaningful analysis and reports on data from various sources including current programs, market data and donor database    
  • Lead, mentor and manage the fundraising, communications and community engagement staff and provide professional development opportunities, creating a succession pipeline for the department  
  • Develop, execute, monitor and evaluate staff development plans and results; set goals and metrics and performance objectives; measure, ensure and encourage staff progress toward results-based goals and objectives  
  • Gauge progress toward goals with monthly and annual reporting; set performance objectives and metrics; monitor and provide periodic progress reports to CEO and senior leadership  
  • Participate as a member of the executive team to develop overall strategic and operational plans as well as annual development and management of the fundraising and marketing budgets 
  • Perform other duties as may be assigned 


  • Bachelor's degree in a related field such as business, marketing or communications; Master’s degree preferred 
  • Minimum of 8 years’ leadership experience in one of more of the following areas: fundraising, strategic marketing, communications, business development or related field 
  • Minimum of 5 years’ experience in effectively managing staff, teams and budgets 
  • Demonstrated experience and leadership in managing strategic marketing programs, comprehensive strategic communications, media relations, database management and fundraising programs to advance an organization's mission and goals 
  • Proven ability to provide and implement creative, innovative approaches toward full utilization and implementation of marketing campaigns and new media technologies; ability to operate as an effective tactical as well as strategic thinker 
  • Strong analytical skills with prior experience and ability to mine and analyze donor and market data; evaluate and prioritize various courses of action toward results-oriented, successful outcomes 
  • Experience in recruiting, hiring, mentoring and coaching to build a strong and effective team of fundraising, communications staff and volunteers; oversight of volunteer management programs. 
  • Superior leadership and management skills; proven ability to influence and engage staff, direct and indirect reports, peers and volunteers 
  • Knowledge, experience and proven success in managing fundraising initiatives with demonstrated experience and competency in a minimum of three or more of the following areas: 
    • Annual Campaigns 
    • Capital Campaigns 
    • Major Gifts 
    • Planned Giving 
    • Government Grants 
    • Special Events / Sponsorships 
    • Peer to peer, social media & electronic campaigns  
  • Proven experience with strong ability to cultivate, solicit, and close gifts from current and prospective donors, both personally and through a staff of volunteers and team, with personal fundraising efforts that have produced multiple major gifts in excess of $10,000 
  • Demonstrated skill and comfort in proactively cultivating, developing and building strong relationships across all functions and at all levels 
  • Exceptional written, oral, interpersonal and presentation communication skills (both internally and externally) 
  • Experience and ability to effectively communicate complex ideas and influence senior management and Board of Directors as well as interface with all other constituents, stakeholders, volunteers, partners and donors 
  • Ability to make decisions and exercise good judgment in a changing environment with ability to anticipate future needs 
  • Strong creative problem solving, negotiation and conflict resolution skills 
  • Willingness and ability to travel approximately 2 days per week or as may be required in the North Georgia region 
  • Computer skills: Microsoft Office – strong proficiency and experience in working with Outlook, Word, Excel and PowerPoint 
  • Intermediate level experience in working with and understanding of Internet applications and programs 

Work Requirements:  

This job generally operates in a professional office environment. Fast-paced, working with vulnerable clients. The ability to maintain a flexible work schedule which will include evenings and weekends is required. Must be able to lift up to 25 pounds. Usually sits in front of the computer 70% of the time.  

Wellroot is an EEO employer 


Our mission: We restore children and families from trauma through Jesus Christ.

Our vision: We envision a world where every child is raised in a loving, compassionate, and nurturing home.


Foster Care in GeorgiaFor nearly 150 years, Wellroot Family Services has been leading the effort to transform the lives of children and families in Georgia. Through our four programs, Wellroot cares for and encourages the growth and healing of children, young adults and families in and affected by the foster care system of Georgia.

Wellroot first opened its doors in 1871. Its name at the time, though, was The Decatur Orphans’ Home. Its mission was to serve the needs of children who had been orphaned during the Civil War. Over the next several decades, the needs of children and families in Georgia changed, as did the focus and programs of The Decatur Orphans’ Home, whose leadership continued to grow and transform the organization in order to better meet those needs. In 1934, after 63 years as The Decatur Orphans’ Home, The Board of Trustees approved a name change that would better reflect the growth of the organization, along with its potential as an Foster Familiesagency of the Methodist Church. The new name was The Methodist Children’s Home.  Thirty-six years later, in 1970, “United” was added to the name, reflecting the continued growth and transformation of the Methodist denomination.

The needs of children and families in Georgia continue to change and true to our heritage, the programs and focus continue to be transformed in order to better meet those needs.

In December 2018, the Board of The United Methodist Children’s Home approved another name change, one that better reflects the growth of the organization, along with its potential as an agency of The United Methodist Church. After 49 years of operating as The United Methodist Children’s Home, our organization is now called Wellroot Family Services.

Built on industry best practices, our Christian faith and bold, new innovative approaches toward child welfare, Wellroot is the leading faith-centered family services organization in Georgia. As an agency of The United Methodist Church in North Georgia, Wellroot Family Services’ programs were designed to respond to the needs of children and families through faith-centered service. With a focus on supporting youth from infancy through early adulthood, we help people reach their God-given potential through the encouragement and love of a healthy home.

Find Us
(404) 327-5820
1967 Lakeside Parkway, Suite 400
United States
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