Director, Marketing & Communications

Wellroot offers a competitive salary and excellent benefits package that includes: 

• Major medical, dental and vision coverage 
• STD, LTD, and Basic Life coverage – 100% Employer Paid 
• 11 Paid company holidays 
• Generous PTO policy 
• 401K – 6% Match 

For 150 years Wellroot Family Services has provided meaningful, positive change that dramatically impacts the lives of children and families within the North Georgia community.  Join our dynamic and growing organization!  Our mission at Wellroot is to restore children and families from trauma through Christ; and we envision a world where every child is raised in a loving, compassionate, and nurturing home.   

Job Title: Director, Marketing & Communications 

Reports To: Vice President, External Affairs 

Department:  Advancement 

Location: Tucker, GA / Some remote work is available.

FLSA: Exempt  

Job Summary:  

Wellroot Family Services has an exciting opportunity for a seasoned marketing and communications professional to grow Wellroot’s brand and reputation in Georgia as a leader in child and family well-being. It is an exciting time in the child welfare arena as the State of Georgia is adopting the Families First Act which aims to keep children in their birth homes as often as possible.  This position will require a skilled professional who will be adept at telling the story of the need for prevention and preservation services, while simultaneously recruiting foster families for those children who cannot remain in their home. In addition, Wellroot Family Services is a 150-year-old agency that underwent a name change within the past 3 years and our new brand needs to become more visible in the community. The incumbent must be able to artfully tell the story of our past while communicating the incredible opportunity that lies ahead. 

The Director of Marketing and Communications is responsible for executing strategic marketing and communications initiatives to raise awareness of the need for programs to bolster child and family well-being, to recruit foster parents and other key volunteers, to support engagement in fundraising initiatives, and to create community will for changing systems that lead to children and families into crisis. The candidate will execute compelling internal and external marketing communications campaigns, develop, and execute public relations, leverage social and digital content, and be able to tell the story of Wellroot and the families we serve. They are responsible for paid and earned media, advertising, and other projects. The Director of Marketing & Communications will be responsible for executing much of the strategy in-house but will also work with outside agencies and contractors. 

Job Responsibilities:  

• Collaborates with VP of External Affairs to develop and implement a strategic marketing and communications plan to support overall brand growth, setting measurable goals, monitoring effectiveness, and updating the plan as necessary  
• Leading the agency in key functional areas: brand development, seasonal creative, photoshoots, packaging, merchandising, PR, advertising, co-op account planning, web-design, social media, and storytelling 
• Develops and executes campaigns designed to recruit foster parents, including targeted campaigns to recruit foster parents for teens, sibling groups, and high need children 
• Develops, implements, and evaluates integrated marketing communications strategy, including advertising, promotional campaigns, grass roots, digital, and social media marketing while considering targeted audience segments and geographic markets 
• Leverage Wellroot’s digital assets, including website and social media channels to optimize brand awareness, raise resources, and engage various targeted audiences across multiple social platforms 
• Creates content to support the community engagement department in recruiting additional program volunteers, including community, corporate and church recruitment campaigns    
• Serves as liaison to the Communications Director of the North Georgia United Methodist Conference to promote church engagement and financial support of Wellroot’s work  
• Promotes Wellroot’s signature events (e.g., This is Home Gala, Founder's Day 5k, FamFest) to optimize participation and fundraising 
• Proactively and reactively seeks media coverage in traditional and nontraditional outlets in ways that advance the organization’s strategic goals 
• Develop paid media strategy, including the solicitation and use of in-kind support, in furtherance of the organization’s strategic goals 
• Develop and manage annual marketing and communications calendar and budget, ensuring strategic placement of Wellroot’s brand throughout the year to develop growth 
• Works closely with the VP of External Affairs and Director of Donor Relations to provide content for the direct mail strategy 
• Ensures all proprietary materials are trademarked and covered 
• Responsible for updates to websites, designing external and internal collateral, and facilitates relationship with vendors 
• Tracks performance metrics and costs by analyzing response 
• Superior writing ability, verbal and public speaking communications skills 
• Performs other job-related duties as assigned 

Job Requirements: 

• 7-10 years of marketing and communications experience 
• Bachelor’s Degree in Marketing, Communications or related field or equivalent experience preferred 
• Thorough knowledge of marketing principles, brand, product, and service management 
• Demonstrate excellent analytical skills 
• Experience working with or within a non-profit organization is a plus 
• Demonstrate experience leading the definition and implementation of marketing programs 
• Self-Starter and strong work ethic 
• Strong competencies around results focus and customer orientation 
• Superior listening, verbal, written and presentation communication skills with both marketing and non-marketing professionals 

Working Environment:  

The work environment characteristics described here are representative of those an employee encounters while performing essential job functions. May be subject to imposed deadlines.  Remote/hybrid office environment: some stress may occur in meeting required deadlines. This position uses office equipment, software systems and a computer approximately 80% of the workday. 

Wellroot is an EEO employer