Marketing Specialist

Earthjustice is the premier nonprofit environmental law organization.  We take on the biggest, most precedent-setting cases across the country. We wield the power of law and the strength of partnership to protect people’s health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change. We partner with thousands of groups, supporters, individuals and communities to engage the critical environmental issues of our time, and bring about positive change. We are guided by a passionate, ambitious vision for the future for people and our planet: until justice stands for all, we will never rest. We are here because the earth needs a good lawyer.

Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections. We achieve this by hiring people who share a passion for justice and a healthy environment.  Our headquarters are in San Francisco with offices in Anchorage, Juneau, Los Angeles, Tallahassee, Honolulu, New York, Philadelphia, Denver, Seattle, Bozeman, and Washington, D.C.

In addition to a talented cadre of environmental lawyers and legislative advocates, Earthjustice has an amazing Communications department that works in partnership with every other department at the organization. This position is responsible for working in the Marketing team to help guide the growth of Earthjustice brand awareness, engagement and support. This position will provide marketing expertise across an array of marketing areas including advertising, media and campaign management. In addition, the role will help drive the execution of marketing efforts as well as the day-to-day department needs.

The Marketing Specialist may be based in our San Francisco, CA office or our Los Angeles, CA office.

Due to Covid-19, Earthjustice staff are currently working remotely from approved locations through January 18, 2022.

Responsibilities:

General Marketing and Project Management: (40%)

• Develop effective integrated marketing plans for assigned tentpole moments in order to present a united brand campaign across paid, owned and earned channels. This would include development and tracking of the campaign calendars, leading cross-functional team meetings and more.
• Collaborate with the Creative Content and Digital Engagement teams as well as third party agencies to develop marketing campaigns that reach targeted audiences and persuade them to further engage with us
• Create and support processes that enable information sharing across the team and the broader Communications department
• Develop, implement and evaluate other strategic brand building projects as directed
• Align our branded products/merchandise program, collaborating with other teams/departments to identify product needs, sourcing and creative assets
• Be a strong brand and marketing steward with both internal and external stakeholders and provide them with tools to share within their networks

Media Planning and Execution: (40%)

• Manage media agency relationship from start to finish including on-boarding, regular meetings, reports, annual performance review.
• In partnership with Marketing team, establish media planning parameters by campaign and review proposed media buying plan against key objectives
• Manage trafficking of all ad materials to relevant stations and other providers, including media agency partners, ensuring they receive the necessary files on time and to spec to implement our paid advertising plans
• Generate reporting for campaign evaluation, optimization, and presentations for team to share with internal stakeholders
• Responsible for on-going pacing and budget tracking

Strategic Insights and Planning (10%)

• Be a thought partner in the development and execution of the annual brand marketing plan to grow brand awareness and engagement
• Conduct desk research or proprietary research on relevant topics, market trends and people to ensure EJ’s efforts are fresh and relevant to target audiences
• Evaluate competitive landscape across the environmental and social justice space to ensure EJ’s positioning is unique and ownable.

Continued Personal Learning (10%)

• Participate in organization-wide initiatives and trainings that contribute to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences
• Utilize internal and external resources to support a personal and professional development journey that increases awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations

Qualifications:

• Bachelor’s Degree in Marketing or Communications or relevant work experience
• 3-5+ years of experience in marketing or advertising (nonprofit experience preferred) with a proven track record of managing external agency relationships or working at an agency and managing client relationships
• Excellent ability to work in a cross-functional, collaborative environment, and to build strong relationships internally and externally
• Ability to skillfully prioritize and manage a robust set of priorities in a fast-paced environment.
• Capacity for absorbing and synthesizing complex program information and translating it into a compelling advertising for new and existing supporters.
• Self-starter who can spearhead projects from start to finish without day to day oversight
• Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
• Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences.

Salary is dependent on experience and location.
Salary for San Francisco, CA:$79,400 - $88,200.
Salary for Los Angeles, CA: $75,400-$83,800

We offer a mission- and employee-focused work environment and a competitive compensation package, including excellent benefits. Earthjustice is an equal opportunity employer and highly values diversity.

To Apply: 

Interested candidates should the following via Jobvite: 

• Resume
• Cover letter

Please reach out to jobs@earthjustice.org if you are having technical difficulties submitting your application. No phone calls, drop-ins, or hard copies. Earthjustice only accepts resumes submitted for positions that are currently open. Unsolicited resumes, or resumes for posted positions that are not submitted via the on-line application process (where available), will not be reviewed or retained.

Earthjustice is driven by a passion for justice, partnership, and excellence. Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment where all staff are valued and respected. As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information, or any other factor that is not related to the position.

For positions located within the City and County of San Francisco Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment-qualified applicants with arrest and conviction records.

For positions located within the City of Los Angeles: We will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.