Social Media and Communications Specialist; MovementForward, Inc. (MFI)

The Social Media and Communications Specialist is responsible for cultivating and managing a vibrant media presence (social, digital, and traditional) for MFI and its initiatives, especially its two signature initiatives “National Faith & Blue Weekend” (Faith & Blue) and “One Congregation One Precinct” (OneCOP). This dynamic professional will effectively serve as press secretary and social media manager to the organization and its’ Chief Executive Officer (CEO). This position also directly pitches to traditional media outlets, creates and curates content, and collaborates with communications vendors when utilized.

Responsibilities:

Social and Digital Media

• Build and execute/publish a robust social media presence by creating and posting consistent, high-quality content including, but not limited to, video, blogs, photographs, and e-newsletters.
• Set and reach quantitative goals across all digital and social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, Tik Tok.
• Set and reach quantitative goals in website traffic, online donations, and e-newsletter sign-ups.
• Collaborate with social media managers of organizational partners to amplify MFI’s social media presence.
• Working closely with the CEO to expand the reach of his digital/traditional media presence; directly producing content under his name; as necessary, traveling with the CEO to manage his digital assets.

Traditional Media

• Develop contacts in all forms of media, including newspaper, television, radio, and magazines regionally and nationally.
• Produce and secure coverage of ‘traditional’ media efforts including advisories, press kits, press releases, opinion-editorials, and press conferences.
• Successful copywriting, copyediting, pitching, and relationship management with print, radio, and television reporters and outlets.

• Manage press clippings and monitor media attention.
• Serve as emergency on-call media contact after hours and on weekends in case of rapid response needs.

• Establishing and assuming responsibility for realizing quantitative goals in performance across all media channels, with a focus on selected target segments.

Additional

• Develop print and digital publications, including organizational and initiative annual reports, brochures, fact sheets, invitations and newsletters.
• Directly lead and facilitate in-house broadcast productions, including webinars, virtual meetings, and virtual forums.

• Collaborate closely with web developer, desktop publishing, public relations, and other vendors when utilized.
• Develop and implement a public relations plan (traditional and social) for the organization and organizational initiatives, including implementing and tracking PR efforts.
• Plan and implement press events around our initiatives, ongoing programs and special events.
• Directly support and assume responsibilities as needed in organizational initiatives beyond communications responsibilities.
• Directly support and cultivate engagement in National Faith & Blue Weekend with an assigned group of states and locales.
• Other responsibilities as assigned

Qualifications & Experience:

• Degree in communications, marketing, public relations, branding or related field is preferred.
• Familiarity and deep experience with the full suite of digital media channels.
• At least 2 years of progressively significant professional experience in media work for an executive and organization.
• Creative orientation with an orientation to production of engaging communication content
• Strong leadership bearing with an entrepreneurial spirit.
• Proven success in traditional media and social media management. Strong analytical and reporting skills.
• Must be an outstanding writer and strong presenter.
• Video, online broadcast, and graphic design experience preferred.
• Self-starter; able to work well within a small, growth-oriented, entrepreneurial team.
• Excellent interpersonal, organizational skills, and unparalleled attention to detail.
• Willingness and ability to travel routinely nationally, as required.

* SPECIAL NOTE:

PLEASE NOTE THAT A STRONG WORK-ETHIC IS REQUIRED AS WE ARE A PURPOSE-DRIVEN “MOVEMENT” THAT SHOULD BE REGARDED AS A MISSION AND PASSION, NOT MERELY A JOB.