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Strategic Marketing Director

Employer
Center for Youth Ministry Training
Location
Brentwood, Tennessee
Salary
TBD based on experience
Closing date
Oct 28, 2021

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The Center for Youth Ministry Training equips leaders and communities of faith to develop innovative, effective, and theologically informed ministries so youth may experience the love and grace of Jesus Christ, leading to identity and purpose. The CYMT accomplishes this mission through three primary initiatives: the Graduate Residency in Youth Ministry, in partnership with Austin Presbyterian Theological Seminary; Theology Together; and the Innovation Laboratory. CYMT was created in 2006. www.cymt.org

CYMT believes the church and our organization are most representative of Christ when people of all contexts and perspectives have a voice at our table. That’s why we’re actively and intentionally prioritizing diversity of all forms among our staff, residents and partner ministries. We are still learning and growing, but if you share our passion and love for young people, we have a seat for you at CYMT. 

Objective: Responsible for planning, overseeing, and implementing CYMT’s external and internal marketing strategies, marketing communications, and public relations activities.  

 

Supervision: Reports to the Executive Director and sits on the Lead Team of CYMT.   The Marketing Director also works with the Board of Directors on various projects. 

 

Supervises: Oversees the Digital Communications Coordinator 

 

Hours/Compensation: Full-Time (40 hours per week), compensation based on experience

 

Responsibilities:

 

Ongoing Marketing Leadership:

 

  • Develops an annual marketing plan to support the below teams’ ministry goals and initiatives:

     

    • Graduate Residency

       

      Innovation Lab

       

      Theology Together

       

      Development

       

    Participate in the development of branding and organizational identity initiatives

     

    Manages, evaluates, and implements the above mentioned marketing plans including promotional calendars and new product introductions while ensuring strong internal communication on marketing progress

     

    Oversees and implements communications and media strategies that successfully deliver information and key messages to the public

     

    • To oversee all print and digital marketing media including CYMT owned websites.

       

      Develop and manage relationships with designers, consultants, and other suppliers including contract negotiation

       

      To oversee Digital Communication Coordinator’s work including management of CYMT social media channels creating interactive opportunities

       

    Establish and grow our target market share demonstrated through sales and analytics 

     

    Builds brand awareness and ensures a clear articulation of CYMT’s desired internal and external image

     

    Conducts relevant market research, monitors trends, and adapts CYMT marketing strategies

     

 

Project Management:

 

  • Responsible for editorial direction, design oversight, production and distribution of all CYMT publications and products.

     

    Coordinates marketing projects from start to finish, such as cause-related marketing efforts and special events.

     

 

Administrative Responsibilities:

 

  • Develops and manage the marketing budget

     

    Presents CYMT’s marketing and communications strategies and activities to the National Board.

     

    Ensures that marketing files, images, and videos are organized and accessible to staff on our shared drive.

     

    Develops and manages systems for the Marketing Team and for other teams to use to submit support requests

     

 

Qualifications:

 

  • Bachelor's degree in business, marketing, or communications

     

    5+ years of proven experience in marketing, strategic planning, team and project management

     

 

Skills:

 

  • Excellent interpersonal, written and oral communication skills

     

    Ability to motivate and influence others

     

    Ability to think creatively and strategically

     

    High competence in project and stakeholder management

     

    Attention to detail

     

    Adaptable and flexible in a growing and fast-moving environment

     

    Proficiency in Microsoft Office (Word, Excel, and PowerPoint), Keynote, WordPress, Adobe Creative Suite (Photoshop and InDesign), and Social Media web platforms

     

    HupSpot proficiency is preferred

     

    Asana proficiency is preferred

     

    Wordpress experience is not required but highly desirable

     

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