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Marketing Manager

Employer
Piedmont Park Conservancy
Location
Atlanta, Georgia
Closing date
Oct 22, 2021

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Office: Marketing and Development Office at the Piedmont Park Conservancy 

Job Title: Marketing Manager 

Status: Full-Time 

Reports to: Director of Marketing, Communications and Public Relations 

The Piedmont Park Conservancy is looking for a full-time Marketing Manager to assist the Director of Marketing, Communications and PR in strategic projects to reach marketing and communication goals for the organization. The Marketing and Development team engages the park-wide community to solicit necessary funding and support need to sustain and grow beautiful Piedmont Park. We inform the public about the many ways to support the Park including but not limited to volunteering, donating, renting a venue, or engaging in one of our programs. 

Goals for this Position

  • Provide strategic marketing support to all Conservancy departments 
  • Increase sales and leads for Conservancy programs, events and services 

Responsibilities

Marketing for Programs and Services for Conservancy

  • Project management for marketing services and programs 
  • Graphic design and production of materials 
  • Website content management and liaising with website agency 
  • Management of paid social advertising 
  • Email content management and production 
  • Content marketing including blogs, social media and more 
  • Aid in Piedmont Park activations and events promoting the Conservancy 

Market Research and Planning

  • Conduct market research and planning 
  • Interpret data and reports, and apply data to marketing strategies 
  • Develop marketing plans for key programs and services; execute as appropriate 
  • Stay informed on the latest marketing trends  

Administrative

  • Purchase marketing materials and products  
  • Submit invoices and detailed tracking of marketing budget purchases 
  • Maintain communication with departments and partner organizations

Work Environment

  • Typical work week is business hours, Monday through Friday; occasional nights and weekends as necessary 
  • Hybrid work environment with flexible office space and remote work options 

Requirements:  

  • Five to seven years of relevant experience 
  • Experience working with email marketing software, Facebook advertising and website content software (example: WordPress) 
  • Technological savvy and ability to adapt to advancing technology 
  • Bachelor’s degree in marketing, communications, public relations or a related field 
  • Must be able to pass an employment verification, drug test and background check 

Desired Qualifications

  • Attention to detail and good organization skills 
  • Creative mind and spirit 
  • Comfort with soliciting strangers 
  • Beginner/intermediate experience with InDesign and Photoshop 
  • Beginner experience with video editing 
  • Experience in nonprofit marketing is a plus 
  • Experience in marketing public programs is a plus 

To Apply: Submit the following to Amy Han Risher, Director of Marketing, Communications and Public Relations via email: arisher(at)piedmontpark(dot)org 

  1. Cover letter 
  2. Resume 
  3. A web link to a portfolio is a plus 
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