Digital Marketing Manager

POSITION TITLE: Digital Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Director of Marketing

STATUS: Full-time, Exempt

OVERVIEW: Jewish Federation of Greater Atlanta (“Federation”) is continuing to build a diverse team of highly motivated and qualified individuals with a variety of skill sets to create a new model of 21^st century community engagement and philanthropy. Federation is looking for candidates who are forward-thinking, motivated, have a positive attitude and enjoy working in an inclusive, dynamic environment.

PRINCIPAL FUNCTION: In this newly created position, the Digital Marketing Manager will work with a passionate team of Federation marketing professionals to lead integrated digital marketing strategies for the organization that speak to our audiences where they are – with special emphasis on website management, social media, search, and SEO. We are a team committed to growth, for our organization, for our team, and for the individual.

ESSENTIAL DUTIES AND RESPONSIBILITIES:                                                                            

Social Media

• Oversee social content strategy development and execution for main Federation and Atlanta Jewish Foundation social media pages to elevate organizational awareness
• Develop content and execute paid social campaigns including A/B testing
• Monitor/optimize campaigns and provide monthly reports and recommendations for organic and paid social campaigns that meet or exceed departmental KPIs
• Along with Digital Marketing Coordinator, provide education and training for program managers throughout the organization who engage in social media activities

Search

• Support creation of paid search and Google Ad Grant campaigns and identify opportunities to implement new paid search initiatives

SEO

• Develop and implement SEO strategies to increase web traffic and conversions
• Work with Content Creator and other members of the Marketing team in the creation of SEO-friendly web content

Website Management

• Oversee website management and updates for the organization’s three websites
• Leverage Google Analytics to monitor and improve website user experience and conversion rates, track effectiveness of digital marketing campaigns, and monitor progress against digital marketing KPIs      

Management

• Supervise Digital Marketing Coordinator
• Oversee relationships with digital marketing/website agencies and vendors

Other

• Work with fundraising, donor services and engagement teams to evaluate various digital tools and how they can increase our overall effectiveness
• Assist Marketing Manager with email marketing initiatives and reporting
• Assist Director of Marketing with day-to-day management of the department, including project management as needed.
• Build and maintain internal client relationships with every department within the organization
• Promote the mission of Federation at all times through superior customer service to all and through the efficient use and care of resources.

The above job duties and responsibilities describe the general nature and level of work for employees in this position, but this is not intended as an exclusive or all-inclusive inventory of all duties required of employees in this job.

QUALIFICATIONS

• College degree in Marketing, Communications, or a related field
• 3+ years’ working experience in digital marketing
• Experience contributing to web, social, search, and email marketing strategy and understanding of digital marketing best practices
• Strong analytical skills and data-driven thinking with experience in Google Analytics
• Hands-on experience with Facebook ad campaigns, LinkedIn Ads, and Google Ads
• Familiarity with pixel and conversion tracking methodologies
• Excellent verbal and written communication skills a must
• Proficiency working with various social media platforms (Facebook, Instagram, LinkedIn); Microsoft Office Suite; Wordpress; and Salesforce. Working knowledge of Pardot as well as HTML/CSS a plus
• Excellent organizational and time management skills
• Team player with a positive attitude and strong communication skills

PHYSICAL REQUIREMENTS: Intermittent standing and walking with prolonged periods of sitting at desk or in meetings. 

BENEFITS:  We offer a comprehensive benefits package including medical, dental, vision, long-term disability, and life insurance; 403 (b) Thrift Plan with employer match; Paid Time Off; Holiday pay

* Jewish Federation of Greater Atlanta is an equal opportunity employer.