Social Media Coordinator

Children’s Museum of Atlanta, a  nonprofit 501(c)(3), is the only educational venue of its kind in  Atlanta.Through community outreach initiatives, educational programs,  and exhibits designed for children ages 0–8, the Museum strives to spark every child’s imagination, sense of discovery and learning through the  power of play.

We are searching for a Social Media Coordinator to join our team. This is a 20 hour/week position at $15.00/hour and is partially remote with dome hours in the Museum.

Department: Strategic Advancement & Marketing

Reports to: Digital Media Manager

Position Status: Part-Time/Non-exempt/Hourly

Primary Role: Social Media Coordinator will work with the Digital Media Manager to plan, implement, and monitor the Museum’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

Responsibilities

• Build out and maintain monthly social content calendars.
• Design posts to sustain readers’ curiosity and create buzz around Museum programs, events and mission
• Research audience preferences and discover current trends
• Create engaging text, image and video content for social channels
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Facilitate online conversations with customers and respond to queries
• Seek out, like, comment on and reshare customer generated content
• Report on social media shared reviews and feedback from customers
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Suggest new ways to attract prospective customers
• In collaboration with the Digital Media Manager, develop, implement and manage the Museum’s social media strategy
• Collaborate with all Museum departments to produce timely and relevant content for all social accounts
• Measure the success of every social media campaign and report out to the team via monthly, quarterly and yearly reports
• Use content building and scheduling tools such as Later, Canva, WordPress, Facebook Creator Studio, Instagram
• Research potential social media partners/collaborators
• Manage in-house influencer relationships/campaigns in collaboration with Assistant Director of Marketing
• Support production of in-house video content
• Write and publish blog posts as assigned using WordPress
• Capture and share live story updates
• Other duties as assigned

Requirements

• Expertise in multiple social media platforms
• Ability to deliver creative content (text, image and video); experience editing photos and video
• Strong communication skills in person and in writing
• Familiarity with online marketing strategies and marketing channels
• Experience with building audience and buyer personas
• Good understanding of social media KPIs
• Critical thinker and problem-solving skills
• Good time-management, multitasking skills
• Interest in learning through play, early childhood education, and CMA’s mission
• Experience and comfort working in a diverse work environment

Technical Skills

• Working knowledge of Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube
• Working knowledge of Later, Canva, WordPress or similar scheduling and content building tools

Education

BA in Marketing, New Media or relevant field