Development Associate, Annual Giving & Direct Marketing

Palo Alto, California
Jun 15, 2021
Jul 15, 2021
Focus Areas
Position Type
Full Time


At the Lucile Packard Foundation for Children's Health, we are a team of dedicated individuals with a shared commitment to helping kids and families live healthier lives.

We do this by:
• Fundraising for Lucile Packard Children's Hospital at Stanford and the maternal and child health programs of Stanford University School of Medicine.
• Raising awareness of children's health issues.
• Promoting a system of care that improves the lives of children with special health care needs and their families  


In tandem with the Assistant Director, Annual Giving & Direct Marketing, the Development Associate works on all aspects of the direct appeals programs, which help sustain and increase annual support through the Lucile Packard Children's Fund. They also help execute solicitations to and stewardship of high-end mid-level giving donors ($10,000-$100,000) and liaises with Annual Giving and other field officers on staff. The Development Associate must be very comfortable and efficient using Raiser's Edge and Excel, as this role spends a significant amount of time in these programs to create accurate mailing lists, develop strategies, generate appeal performance reports, and more.

The position will report to the Assistant Director, Annual Giving and Direct Marketing and will work closely with the Development Assistant, Annual Giving/Children's Fund.


Position Specific Responsibilities

40% High-End Mid-Level Giving

  • Execute effective direct solicitation and stewardship strategies for high-end annual donors ($10,000-$100,000) with minimal supervision and increasing responsibility as skills progress (2-6 internal mailings).
  • Manage and refine quarterly comprehensive review process of individual donor strategy between Direct Marketing, Annual Giving officers, and other field officers.
  • Help develop direction and copy for letters and additional collateral.
  • Compile and manipulate data using Raiser's Edge (queries, exports) and Excel.
  • Contribute to overall strategy for mass-marketing efforts, year-end campaign, and annual giving rebranding.
  • Gather feedback on processes with the intent to maximize and improve.

30% Direct Appeals Program

  • Help execute direct appeal program (appeals under $10,000) based on industry standards and results analysis (10-20 external mailings).
  • Help edit content and layout for appeals and collateral, contributing to overall strategy.
  • Exercise discretion on highly confidential and sensitive information while maintaining excellent relationships with third-party consultants, outside vendors, and Foundation and Hospital staff.
  • Help with administrative work between direct marketing team and third-party consulting firm (scheduling, adding and uploading appeal codes in Raiser's Edge, reviewing proofs, etc.)

30% Other

  • Act as resource to Development Assistant and an additional support to colleagues for special annual giving appeals (i.e. Auxiliary groups).
  • Track the current year's team budget, draft next year's budget with senior support, and process expense reimbursements for team members.
  • Collaborate with other teams to ensure pieces fit within Foundation's communication and gift processing efforts, recommending new approaches to effect continual improvements in efficiency of department and services performed.
  • Update donor information in Raiser's Edge (i.e. managing 'do not contact' lists, membership lists, Board affiliation).

Other Responsibilities:

  • Understands, supports and models the Foundation's Core Values at all times
  • Takes responsibility for own career development and seeks opportunities to enhance skills and knowledge of the department and the Foundation
  • Shows initiative to take on additional tasks, duties and assignments to ensure the department fulfills its responsibilities
  • Recommends new approaches, procedures and processes to effect continual improvements in efficiency of department and services performed.
  • Performs other related duties as assigned.
  • Regular and predictable attendance is required

NOTE: We are a dynamic organization in a rapidly changing industry. Therefore, the responsibilities associated with this position will change from time to time in accordance with LPFCH's business needs. More specifically, the incumbent may be required to perform additional and/or different responsibilities from those set forth above.




  • A Bachelor’s Degree in a related discipline and/or equivalent experience.
  • 2+ years of development and/or marketing experience or a similar field.
  • Experience with Raiser’s Edge, and/or a proven ability to become highly proficient at comprehensive databases and reporting systems, including data manipulation and analysis.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Efficiency, Organization, and Attention to Detail: Ability to track and assign action items for self and others to ensure that no balls are dropped, and appropriately leverage manager for strategic support. Ability to produce publish-ready work that is error free.
  • Self-Starter with a Donor-Centric Mindset: Ability to exercise good judgment with a customer-service mindset towards solicitor and donor needs and to handle confidential and sensitive information with the utmost discretion. Ability to anticipate the needs of others without being asked in a customer-service environment. Ability to, over time, anticipate the appropriate tone for donor facing communication.
  • Project Management and Systems Operation: Ability to establish priorities, manage shifting priorities, and seamlessly manage numerous time-sensitive projects. Ability to independently anticipate roadblocks, create viable solutions to problems, and manage up and around to decision makers to efficiently decide on the appropriate path forward.
  • Writing and Editing: Ability to produce strong communication through mastery of grammar, spelling, and content structure. Ability to review and edit collateral drafts (e.g. solicitations, brochures, stewardship letters, etc.). Ability to organize and visually display information and data.
  • Adaptability and Flexibility: Ability to work independently in a team environment. Ability to adapt quickly to changes without losing energy. Ability to work with minimal supervision.
  • Relationship Builder and Clear Communicator: Ability to communicate verbally in clear, linear and concise way. Ability to communicate collaboratively with diverse population groups (constituents, hospital staff, vendors, etc.). High level of self-awareness, humility, interpersonal skills and emotional intelligence.
  • Technical Skills: Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook). Knowledge of constituent relationship management database systems (Raiser’s Edge), including data manipulation and analysis. Advanced knowledge of Raiser’s Edge. Advanced computer skills, including high level of proficiency in entire Microsoft Office suite, including Excel, Access, and PowerPoint. Ability to work with sensitive and confidential information maintaining the highest level of confidentiality and comply with HIPAA regulations at all times.
  • Mindsets and Values: Comfortability with ambiguity; energized by responsibility of driving forward clarity. Enjoys iterative work. Driven by results, perseveres in the face of challenges. Energized by working behind the scenes in service of delivering outcomes for others. A genuine interest in improving the health and well-being of children. A deep commitment to advancing the mission of the Lucile Packard Children’s Hospital and the Stanford School of Medicine.

Strongly Preferred:

  • Advanced knowledge of constituent relationship management database systems (Raiser’s Edge).
  • Experience in project management.
  • An understanding of the use of direct mail to generate and sustain annual support.
  • An understanding of a successful mid-level program.
  • Advanced computer skills, including high level of proficiency in entire Microsoft Office suite, including Excel, Access, and PowerPoint.


We know that building a diverse and inclusive workforce is key to our success and enables us to do extraordinary work for kids and their families. When you become part of our team, you’ll be joining a group of passionate and dedicated individuals who truly care about and believe in the work they do.
We provide competitive compensation and a wide range of benefits designed to meet the needs of our employees and their families. We are strong supporters of work life balance.
The Lucile Packard Foundation for Children’s Health is an equal opportunity employer. Women, minorities, veterans and persons with disabilities are encouraged to apply. 

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