Marketing Coordinator

Position Summary: The Marketing Coordinator will help amplify LifeLine Animal Project’s mission and brand through the support of lifesaving marketing campaigns. This full-time position is responsible for helping create content for various marketing channels including social media, email, merchandizing, print, website and our blog. This is a creative role that is perfect for someone looking to have a direct impact on saving lives while learning more about marketing and brand communications. This position will have a shared photo studio/office at the Community Animal Center and is able to work remotely some of the time. This position ideally works one of the weekend days, Saturday preferred, if possible.

Qualifications/Preferred Experience Includes:

• Passion for animals and comfort handling all types and sizes
• BS degree in marketing or a related field
• Comfortable with various technologies and platforms (CRM, Social Media, Excel, Google Suite)
• Strong creative, writing and content creation abilities
• Strong Photoshop, photography and digital video editing/production capabilities
• Good communication and project management experience
• Strong attention to detail and follow-up
• Creative, idea generator and collaborative team player
• Comfortable with inventory management and reporting

Primary Responsibilities:

1. General Marketing

• Assist with content creation (writing, video and photography) to increase brand awareness, adoptions and fundraising for the organization and drive traffic to our digital properties and physical locations
• Help provide competitive analysis, identify industry trends and best practices
• Brainstorm new creative campaign and marketing opportunities with internal teams
• Participate and represent LifeLine at in-shelter and offsite events (may require weekend participation)
• Help create and post new content for the website including SEO, marketing campaigns, promotions, blog posts and other updates as needed.
• Assist with content creation, copywriting, photo selection for email marketing campaigns as needed

2.  Social Media Support for the Community Animal Center (CAC)

• Capture and post video and photography of all adoptable animals at the CAC
• Capture and post stories of our teams and work in action: adoptions, clinic stories, rescue events
• Assist with expanding and promoting organization’s brand and programs on Facebook, Twitter, Instagram, TikTok, Google Business and any other relevant or up and coming platforms
• Help create and solicit content for posting on selected social media platforms
• Answer messages and resolve customer service issues in a timely and positive manner
• Assist with engagement on LifeLine’s social media platforms to share resources and continue to build LifeLine's relationship with the community we serve
• Assist with Facebook group engagement and moderation

3. Merchandizing & Product Ordering

• Assist with placing orders for marketing materials, including postcards, staff and volunteer shirts, flyers, signage, SWAG, etc.
• Assist Digital Marketing Manager with design ideation, inventory management, sales tracking and distribution of all LifeLine-branded merchandise

4. General Administrative Needs

• Fulfill requests, complete assignments, meet deadlines and communicate proactively in a timely manner
• Demonstrate a commitment to critical organization values

• Build and maintain solid, collaborative working relationships with all members of the marketing team and greater organization
• Work responsibly, as this is a semi-remote position
• Other duties, as assigned