Senior Director of Membership Recruitment 

Mableton, Georgia
Feb 17, 2021
Mar 19, 2021
Focus Areas
Youth Development
Position Type
Full Time

Job Title:        Senior Director of Membership Recruitment 

Department: Membership Recruitment 

Reports To:  Chief Operating Officer 

Council Overview

Girl Scouts is the world’s preeminent leadership development organization for girls, building girls of courage, confidence, and character, who make the world a better place. 

Job Summary 

The Senior Director of Membership Recruitment is responsible for developing, implementing, and assessing comprehensive year round recruitment plans for girl membership growth and for leading and guiding the recruitment and outreach teams. The incumbent develops and implements strategic communication strategies and plans to promote recruitment within our 34-county sales territory.  She/he provides strategic oversight, champions efforts related to council strategic priorities, and is accountable for ensuring that these strategies and plans are consistent with the philosophy of Girl Scouting, relying on the strength of voluntary leadership by adults. The Senior Director of Recruitment fosters and enhances strong relationships with volunteers and corporate and community partners. She/he works cross-functionally to meet membership retention goals as well.   

Essential Duties and Responsibilities 

  • Provides strategic leadership in the recruitment of girls and adults through development and implementation of community cultivation strategies to elevate and enhance visibility and financial support of the Girl Scout mission and program. 
  • Responsible for overseeing the development, implementation, and assessment of comprehensive recruitment plans for girl membership growth and for leading the recruitment team.  
  • Provides strategic oversight and champions efforts related to council strategic recruitment goals. 
  • Provides leadership to the development of resources to support the council’s recruitment strategy. 
  • Ensures that recruitment strategies and plans are consistent with the philosophy and mission of Girl Scouting and the council’s overarching strategy. 
  • Takes a leadership role in building strong relationships with adult volunteers and corporate and community partners. 
  • Works in partnership with other operational and organizational functions to support organizational mission, goals and strategic priorities.  Aligns objectives and plans with other council initiatives and projects and represents the recruitment function on the management team. 
  • Develops and manages departmental budgets and corresponding resource allocations. 

Competencies and areas of expertise may include:  

  • Sales Ambition and Drive – understands the sales process and management of leads and sales territories. Sets ambitious goals and energetically and confidently drives to achieve those goals. Recognizes opportunities to “close” and has demonstrated ability to ask for the business/customer transaction.  A self-starter who can work independently with minimal oversight and take initiative. 
  • Marketing Knowledge – has demonstrated knowledge of the basic principles of marketing (for example, market identification and segmentation, interpretation and use of market data).Demonstrates comfort in presenting the value behind solutions in a way that resonates with what is most important to the potential members/customers of the organization. 
  • Oral and Written Communication abilities (i.e. In person, verbal, written, and/or phone); expresses ideas and facts in a clear and understandable manner appropriate for the individual or group; listens to and comprehends what others are saying; prepares organized and structured presentations; has demonstrated ability to work with a wide range of sensitive and confidential issues and communicate effectively with a diverse group of girls, volunteers, and staff. 
  • Technical computer skills in Microsoft Office including Word, Excel, Outlook, customer relationship management systems, and social networking 
  • Project Management - formulates short- and long-term project goals, objectives, schedules, and priorities in line with council goals; anticipates issues, obstacles, or opportunities that may impact plans or actions; ability to coordinate multiple projects while managing conflicting priorities and deadlines; establishes courses of action for accomplishing goals while attending to and incorporating information obtained during day-to-day administrative tasks 
  • Judgment and Decision-Making - recognizes when immediate action is required; recognizes when sufficient information has been obtained to make a decision; makes decisions where appropriate or refers decisions to the appropriate organizational level; makes decisions without undue delay  
  • Team-Building - knows team-building techniques and processes; collaborates with others to create optimal solutions; fosters a commitment to a team approach to work; promotes partnerships between work units; collaboratively defines boundaries and outcomes of work responsibilities; shares information with others; recognizes and rewards team accomplishments; shares decision-making responsibility with team members. 
  • Budget Administration - understands and applies budgeting principles to accurately prepare, integrate, and report on project and/or operational budgets.  

Supervisory Competencies 

  • Leadership - models high levels of motivation, performance, dedication, and commitment; creates, implements, and/or supports council initiatives, policies, and the corporate plan;  engages, inspires, encourages, guides, and/or gains others’ support toward accomplishing individual, team, council, and GSUSA goals; adapts leadership style to a variety of situations.  
  • Management - delivers results by maximizing organizational effectiveness and sustainability; ensures  people have the support and tools they need and that the assigned  workforce has the capacity and diversity to meet current and longer-term organizational objectives; aligns people, work, and systems with the business strategy to harmonize how they work and what they do;  conscientiously assigns performance goals, offers year-round performance feedback, and conducts timely performance discussions and reviews.     
  • Developing Others - delegates responsibility and works with and coaches others to develop their capabilities; provides helpful, behaviorally specific feedback to others; shares information, advice, and suggestions to help others to be more successful; provides effective coaching. 

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