Regional Breastfeeding Liaison

Watsonville, California
$22.53 - $31.13/Hour
Feb 12, 2021
Mar 14, 2021
Focus Areas
Position Type
Full Time
Degree Level
Willingness to Travel
up to 25%
Experience Level




                        A PROGRAM OF COMMUNITY BRIDGES

Community Bridges envisions a thriving community where every person has the opportunity to unleash their full potential. Our family of ten programs delivers essential services, provides equitable access to resources, and advocates for health and dignity across every stage of life.


Under general supervision of the WIC Program Director the Regional Breastfeeding Liaison (RBL) is a member of the WIC professional staff. The RBL provides technical, educational, interpretive and office support for the Women, Infants and Children Program; performs related work as required.


 Client Education and Referral:

  • Conducts group education on HEAL, breastfeeding, and related health topics.
  • Refers clients to a wide variety of social and medical service agencies and resources.
  • Provides culturally competent quality customer service to participants and staff with an attitude of leadership, helpfulness, dignity and respect.

Marketing and Communications

  • Conducts WIC Outreach activities.
  • Collaborates with community partners to ensure key breastfeeding messages are disseminated and to facilitate streamlining referrals for WIC breastfeeding mothers in need of assistance.
  • Collaborates with health care providers and hospitals to ensure key breastfeeding messages and support practices are in place and aligned with WIC messages.
  • Introduces and utilizes “branding” into materials for the Regional Breastfeeding project.
  • May serve as the Breastfeeding or Outreach Coordinator for the program.

Program Coordination:

  • Promotes breastfeeding among WIC clients, staff and community. Provides leadership to endorse breastfeeding as the desired norm; promotes a breastfeeding friendly environment at the WIC site; incorporates breastfeeding promotion and support in staff trainings.
  • Attends and actively participates in various community partner, coalition, and health care provider meetings to provide representation for breastfeeding promotion and support. Attends trainings, conferences and meetings as required by the grant.
  • Designs, promotes, and facilitates breastfeeding specific trainings to staff and key community partners, health care providers, and hospitals.
  • Stays current with findings, standards, laws and practices in public health, breastfeeding and WIC.
  • Monitors local breastfeeding rates and presents data to the WIC Program Director, WIC staff, and community partners on a regular basis to facilitate collaboration and improve breastfeeding promotion. 
  • Completes reports as required by the California Department of Public Health (CDPH) WIC.
  • Performs other related duties as necessary to fulfill requirements of the grant.

Professional Conduct:

  • Demonstrates commitment to the mission of Community Bridges and the WIC Program.
  • Develops and maintains effective working relationships with other agency staff members, and with representatives of community groups, health service providers, other human service organizations, professional associations, and funding sources and regulatory agencies.
  • Communicates tactfully, cooperatively, and effectively with other agency staff members, community organizations, and the public including people from different socioeconomic, racial, and ethnic, lifestyle and cultural backgrounds.
  • Upholds and follows established policies on confidentiality and security.

Job descriptions are intended to be illustrative only; they are not designed to be restrictive or to define each and every assigned duty and responsibility.  In an organization of this nature, each employee is expected to perform such duties as necessary to fulfill the stated goals of the agency.


Knowledge of:

  • The principles and methods of implementing a public health education program;
  • Lifecycle nutrition needs among low income populations;
  • Lactation and lactation among various cultures;
  • Common medical nutritional risk factors in pregnant and breastfeeding women and small children;
  • Motivational interviewing and education techniques;
  • Marketing and outreach strategies;
  • Local community resources available; and
  • Communication and conflict resolution strategies.

Ability to:

  • Teach breastfeeding education to staff and professionals;
  • Read and interpret complex procedures and regulations;
  • Prepare reports and write outreach letters;
  • Utilize social media platforms;
  • Utilize computer applications, including WIC WISE and MS Office Suite;
  • Work independently, organize work, set priorities, and meet deadlines.


  • Must hold one of the following credentials and have work experience in a public health or community service organization:
  • BA / BS in nutrition, public health, health education, communications or a related field and equivalent experience
  • International Board Certified Lactation Consultant (IBCLC)/ Certified Lactation
  • educator (CLE) or equivalent experience


  • MPH or MA/MS in nutrition, public health, health education, communications or related field preferred.
  • Bilingual and biliterate in Spanish/English preferred.
  • Must be willing to work occasional weekends and evening hours.
  • Must be willing to work at any WIC site.
  • Must pass a criminal background check.
  • Must have a valid CA Driver’s License, have access to drive a motor vehicle incidental to the performance of the work and be insurable.
  • Must be able to lift up to 20 pounds easily and routinely.
  • Must be able to sit and work at a computer for long periods of time, with stretch breaks.

We screen all applicants, require background checks on final candidates consistent with funding regulation requirements and are a Drug-Free Work Place.


  • This is a non-exempt, 40 hour/ week position.
  • The agency rate of pay range for this position is $22.53-$31.13 per hour. The position will be offered at $22.53-$25.62 per hour, DOE (plus $.40/$.10 per hour bilingual/biliterate differential upon passing a test administered by the HR department).
  • Regular onsite attendance is required.


  • The Regional Breastfeeding Liaison position is represented by the SEIU bargaining unit.


  • For employee: shared cost medical, dental, vision, life insurance, & Employee Assistance Program. This benefit package is valued at $9485.04/year.
  • First year: 16 vacation days and 10 holidays, with accrual based on 40 hr/wk.
  • Sick leave: Eight hours/month, with accrual based on 40 hr/wk.
  • May be eligible for up to 4 Wellness Floaters per year after satisfying all eligibility requirements.
  • 401(k) Retirement Plan: Agency matches employee contribution up to 4% of annual salary upon completion of six months of employment, effective during open enrollment period.
  • Flexible Spending Account (FSA).
  • Dependent Care Reimbursement Program.
  • Paid lunch.


  • Please submit your Community Bridges application by email (, fax (831-688-8302), or in person. If you have any questions, please call 831-688-8840, Ext. 200.
  • Resumes can be submitted but will not be accepted in lieu of an employment application.
  • The application may be downloaded at:
  • If applicable, please submit any college transcripts, licenses, and/or certificates as an attachment to your application. 


Applicants shall not be discriminated against because of age, ancestry,  color, religious creed, denial of Family and Medical Care Leave, disability (mental and physical), marital, familial or parental status, medical condition, genetic information, military and Veteran status, national origin (including language use restrictions), race, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, political affiliation or sexual orientation.