Digital Director

Location: The position will be based in the Hudson Valley (Dutchess, Orange, or Ulster County)

Reports to: Managing Director

Type of position: Full time, 40 hours

Compensation: $55,000-70,000 depending on experience. Excellent benefits including health, vision, and dental insurance.

Mission:

Nobody Leaves Mid-Hudson builds the power of the multiracial working class, through elections and issue campaigns, to win a society that works for all of us instead of just the greedy few. We are one of the fastest growing grassroots organizations in New York State.

Responsibilities:

• Develop and implement short and long-term digital strategy that builds our base and advances campaign goals
• Create compelling original content, such as videos, graphics, memes, and newsletters centering our members, our organizing, and our affiliated campaigns
• Design and implement social media, paid digital, petitions, text, and email campaigns to help bring new people and communities into our work
• Plan and execute robust fundraising email campaigns in coordination with our Lead Donor Organizer
• Make and maintain a content creation and distribution daily, weekly, and monthly schedule
• Execute rapid response social media and e-blasts at ranging hours, including evenings and weekends
• Analyze metrics and set goals regarding social media interactions, email open rate, and website traffic
• Actively work with partner organizations and influencers to maximize reach and impact
• Collaborate with leadership to develop broader narrative and communications strategy
• Participate in organizational activities, including recruiting volunteers and soliciting donors from your existing social networks, participating in organizational fundraising, and taking on additional work wherever needed

Experiences & Skill Requirements:

• Alignment with Nobody Leaves Mid-Hudson’s mission and values and a strong passion for organizing for social change
• Demonstrated ability to quickly connect, build trust and develop authentic relationships with people from a variety of backgrounds
• 2+ years of digital campaign experience, including developing digital strategy, managing social media accounts, and creating content
• A demonstrated ability to tell stories that inspire people to take action
• Experience implementing digital campaigns that incorporate different platforms, tools, and mediums to effectively connect with different audiences
• Understanding of social media analytics tools, such as Facebook Insights and Twitter Analytics
• Extensive experience using graphic design tools to tell compelling stories, such as Adobe Creative Suite and Canva
• Experience with website management (WordPress) preferred
• Strong ability to use CRMs, preferably EveryAction (list-building, setting up petitions, sign-up, advocacy, and donation pages)
• Willingness to tackle problems, generate smart and creative interventions, experiment, and learn from failures
• Highly organized, ability to manage many moving parts and prioritize accordingly
• Ability to give and receive feedback and contribute to an anti-oppressive organizational culture
• Willingness to work flexible hours, including evenings and weekends, and to drive around the Hudson Valley, Capitol District, and other regions to document key actions
• Bilingual in Spanish/English is a plus

Note on COVID-19

Staff are currently working remotely and will continue to do so until the COVID-19 pandemic abates. At that time, applicants would work from the Hudson Valley

To Apply:

Please submit your cover letter, resume, three past social media posts (including at least one with a graphic or video you produced), one email blast, and three professional references with emails and phone numbers at https://airtable.com/shrilGMZdaDa1JIzD

People of color, gender oppressed people, working class people, LGBTQ people, and immigrants are encouraged to apply.

Applications will be reviewed on a rolling basis. We sincerely regret that we will not be able to respond to all applicants. Only those considered for the position will be contacted to interview.