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Marketing and Communications Manager

Employer
Fresh Approach
Location
San Francisco Bay Area (Offices in Concord and East Palo Alto)
Salary
$56,160-$62,400 + benefits
Closing date
Oct 4, 2020

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Focus Areas
Agriculture / Food / Nutrition
Job Function
Marketing / Communications
Position Type
Full Time
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Job Details

Under the direction of the Executive Director, the Marketing and Communications Manager has one primary role: to oversee all marketing, promotion and outreach activities that build upon the Fresh Approach brand, in order to increase awareness and relevancy of its programs and aid in fund development.

The Marketing & Communications Manager will work collaboratively with other Managers, Directors, Program Staff, Funders and Board members to establish marketing strategies to meet organizational objectives and coordinate a range of internal and external communications through a variety of channels.

The Marketing & Communications Manager is responsible for managing all branding and marketing support for Fresh Approach programs and projects, including but not limited to: email marketing, social media, press releases, brand resources, maintenance of the organization’s website (WordPress), design of marketing collateral (flyers, banners, brochures, etc), branding and promotion of individual fundraising campaigns, creation of materials for thought leadership communications, and the creation of an Annual Report. The Marketing & Communications Manager will also act as a direct supervisor to marketing staff, providing feedback, and resolving complex problems.

Spanish or other language abilities are a big plus, but not required. Familiarity with graphic design software (Adobe InDesign, Illustrator, Photoshop, and/or Lightroom), email marketing tools (Mailchimp), social media scheduling tools (Buffer), web analytics (Google Analytics, Google Search Console), Facebook Ads, photography, and website CMS (WordPress) strongly desired.

We are seeking an individual who values diversity at all levels and is committed to fostering an environment in which community members and co-workers from a variety of backgrounds, cultures, and personal experiences are welcomed and can thrive.

This is a full-time exempt position (30-40 hours/week) with benefits including paid sick time, paid vacation, health insurance, and 403b retirement savings matching.

Company

A FRESH APPROACH TO FOOD

Healthy, local produce can be an unattainable luxury for many families in the Bay Area.

Studies show that when people have access to affordable and healthy food, they have lower rates of diet-related chronic diseases like diabetes and heart disease.

However, as many as 1 in 3 families in California struggle to meet their basic food needs every month, and lower income households are much less likely to purchase fresh fruits and vegetables due to cost and transportation barriers.

Since 2008, Fresh Approach has been working to address these inequities by improving healthy food access in Bay Area communities.

Our mission is to create long-term change in local food systems, by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.

Our programs empower families to make sustainable lifestyle changes by expanding their nutrition, cooking, and gardening skills, and by boosting their access to local, affordable produce.

Local farms benefit, too, as our programs make it possible for small farms to sell in communities that would otherwise lack access to their products, while helping farmers diversify their sales through guaranteed weekly orders.

This grassroots community empowerment has a ripple effect that supports small family farms, promotes sustainability and responsible stewardship in agriculture, breaks down systemic barriers, and strengthens the local economy – all while growing community interest in healthy eating.

We believe that everyone should have equal access to healthy food, and that the health of our communities and the livelihood of our local farmers should go hand-in-hand.

Company info
Website
Telephone
925-771-2990
Location
5060 Commercial Circle
Suite C
 Concord
CA
94520
US
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