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Digital Fundraising Manager (Part-Time)

Employer
First Book
Location
First Book is temporarily working remotely until at least December 31, 2020 due to Covid-19.
Salary
Commensurate with experience plus great benefits
Closing date
Sep 20, 2020

Job Details

About the position:

First Book is seeking an innovative individual to join its Development team which raises funds from individuals and Foundations to support its larger mission of providing books and resources to children in need across the country. The person in this position will be responsible for implementing First Book’s integrated online fundraising strategy and managing the First Book digital user experience across platforms including email messaging, donation forms, team based crowdfunding campaigns, social media advertising, website experience, and beyond. This position is a hybrid of digital fundraising techniques and skills (~75%) and a content developer (~25%) role.

The Digital Fundraising Manager will report to the Vice President of Development and collaborate closely with the Development and Marketing and Communications teams, as well as vendors and consultants to execute strategies that drive fundraising revenue and engagement.

 

Essential Duties and Responsibilities:

• Meet shared short-term and long-term goals revenue and engagement goals from new and existing membership sources by developing “best practices” for digital fundraising across multiple platforms.

• Design and implement outbound email appeals from start to finish to solicit funds and otherwise engage donors and prospects. Draft copy, design graphics, prepare layout, collect feedback, prepare versions per segment, and send emails. Segment based on numerous criteria including giving history and stage of donor life-cycle. 

• Establish and maintain a digital campaign calendar to plan and implement all aspects of the digital program, from preparation to launch and reporting.

• Develop and implement testing program to determine optimal strategy on a variety of elements including content, format, call to action, graphics, segment, etc.

• Works closely with Vice President of Development to set performance benchmarks and targets across all digital fundraising channels. Implements user testing techniques to improve response rates and increase donor retention. Evaluates and reports on monthly project accomplishments and budgets.  

• Manage development of monthly donor newsletter and other impact communications.

• Analyze data from multiple sources including Google Analytics, Salesforce and Pardot to determine optimal digital communications strategy for each donor segment.

• Monitor metrics to highlight trends that could inform strategies and regularly prepare reports to evaluate and inform the ongoing improvement of fundraising ROI.

• Manage content of new and evergreen assets including donation forms, crowdfunding campaigns, welcome series, and other elements of the digital user experience.

• Adhere to best practices for integrations among fundraising tools, platforms, and tactics within and among Salesforce, Pardot, and Classy primarily. Stay abreast of the latest digital trends and innovations to increase giving and activation.

• Assist with the development of an emerging new acquisition program focused on email acquisition and fundraising conversion in multiple platforms.

• Coordinate within and beyond the department to ensure alignment of priorities.

• Collaborate with Development team members to streamline integration of fundraising/communications systems with the database and maintain data integrity.

 

Desired Skills: 

• Experience using Salesforce, Classy, and Pardot or comparable digital fundraising platforms

• Ability to code HTML with and without an HTML editor

• Experience with Google Analytics

• Experience with image editing using Photoshop

• Fluency with Microsoft Office Suite of products

 

Education and Experience: 

• Bachelor’s degree

• 5+ years of experience in digital communications, social media and/or direct marketing, preferably in the fundraising arena

• Strong knowledge of current and developing online fundraising strategies, social media, mobile and new technologies

• Must understand “best practices” across multiple platforms and the knowledge base to develop “best practices” for emerging media types

• Excellent written and oral communication skills 

• Knowledge of customer relationship management systems (CRM), email service providers, internet applications, and content publishing tools 

• Familiarity with a variety of resources to keep up-to-date on the latest news in digital fundraising, marketing, sales, and design

• Excellent organizational skills and strong attention to detail

• Ability to meet deadlines and goals while working under pressure

• Project management experience in digital media required. Acute attention to detail

• Ability to work independently and within a team

• Ability to thrive in a fast-paced, entrepreneurial environment

 

TO APPLY:

Candidates are invited to submit a resume and a cover letter that details your interest in the position.  If you need assistance applying, please reach out to Ashley Jones at 202-499-5935.

 

See what First Book has been up to!: 

https://www.facebook.com/FirstBook

https://twitter.com/firstbook

https://www.youtube.com/user/firstbook

https://www.instagram.com/firstbookorg/

https://www.linkedin.com/company/first-book/

 

Company

First Book is dedicated to ensuring that all children, regardless of their background or zip code, can succeed, by removing barriers to equitable education. We reach 5 million kids each year in low-income communities across North America, providing books and resources through a powerful network of more than 575,000 educators, the largest online community of its kind. By infusing high-quality resources into classrooms and programs nationwide, we level the playing field so that kids are ready to learn — because education transforms lives.

Our Core Values Champion of Educators

We are passionate supporters of the educators who serve kids in need. Our First Book Network, a community of more than 575,000 educators and professionals who serve kids in under-resourced communities, has unparalleled knowledge into the educational barriers that confront their students. By researching their needs and challenges, First Book empowers these educators by providing books, resources, and initiatives that are directly informed by their feedback. In this way, educators help shape our resources, partnerships, and strategic solutions. We facilitate the sharing of best practices and expand educators’ access to affordable tools and resources. The result is that our educators are more supported and empowered to better serve their students and communities.

Social Innovation

We pride ourselves on having business minds and non-profit hearts. Using proven private-sector approaches, we design sustainable, system-changing strategies that drive measurable results. We are building a movement using insights and innovative ideas that amplify impact and disrupt the status quo in education.

Eliminating Barriers

First Book is dedicated to breaking down the barriers to educational equity by increasing access to evidence-based best practices, books, and resources in underserved communities. 

Purposeful Collaboration

First Book is a bridge-builder, collaborating with public and private partners, translating best-in-class expertise into educational resources to support learning for kids in need. We partner with field experts, publishers, corporations, foundations, fellow nonprofits, leading academics, and individual donors to address the critical needs expressed by educators. These mission-driven alliances enable us to expedite resources to those who need them the most. Our collaborative approach results in a shared social identity and tangible impact, changing the lives of children in need for generations to come. 

Company info
Website
Telephone
(202) 393-1222
Location
1319 F St NW, Suite 1000
Washington
DC
20004
United States

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