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Digital Fundraising Manager

Employer
San Francisco Marin Food Bank
Location
San Francisco, California
Closing date
Nov 10, 2019

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Focus Areas
Agriculture / Food / Nutrition
Job Function
Development / Fundraising, Marketing / Communications
Position Type
Full Time
Degree Level
Some college
Experience Level
Management

Help tell the story of the San Francisco-Marin Food Bank, one of the Bay Area’s most beloved and iconic nonprofit organizations. As the Digital Fundraising Manager, you will be part of a team that produces fundraising communications across a wide range of platforms with the goal of engaging people in our work to end hunger.

Strong written and verbal communication skills, experience with digital fundraising and a passion for social media, will make you a candidate that we're excited to meet. At the Food Bank, we always have a lot going on at once. We need a digital production and online project coordinator who can handle multiple tasks, prioritize work, and meet deadlines. This is an ideal position for someone with strong project management skills who is interested in growing his or her career in a highly collaborative organization.

Please aim to awe and inspire us with your application, telling us why you'd be a perfect fit for our team.

 

PURPOSE OF POSITION: The Digital Fundraising Manager strategizes, manages, and implements online communications that contribute to the Food Bank’s fundraising and brand reputation.

DUTIES AND RESPONSIBILITIES

  1. Strategize and manage production for email fundraising campaigns. Responsibilities include:
    1. In partnership with the Annual Fund Manager and Senior Director of Development, provide direction and feedback to outside creative vendors for email campaigns.
    2. Proof, test, schedule, and track email sends.
    3. Maintain email analytics and provide recommendations for future email appeals.
    4. Manage and implement an A/B test plan to achieve statistical significance.
    5. Manage the Food Bank’s email list health and bounces to ensure list hygiene and sender reputation.
    6. Manage supporter profiles and segmentation within our email platform.
    7. Troubleshoot technical issues with our email platform as they arise.
  2. Strategize and implement online engagement and appreciation opportunities such as surveys, quizzes, and pledges to improve donor retention.
  3. Strategize and implement plan to acquire new email addresses.
  4. Provide direction and feedback to outside creative and online vendors to maximize cost-per-dollar revenue from:
    1. Search Engine Marketing.
    2. Display ads.
    3. Social media ads.
  5. Oversee fundraising pages on the Food Bank’s public website and donation forms to ensure functionality. Troubleshoot issues as they arise.
  6. In partnership with the Interim Director of Marketing and Communications, execute the Food Bank’s social media strategies, including drafting and posting items on Facebook, Twitter, Instagram, and other social media platforms.
  7. Track and report on digital fundraising results across all channels. Maintain dashboards and pull analytics reports for online appeals, web traffic and social media.
  8. Maintain photo and graphics library and creative production files; provide assets to staff and outside designers and printers.
  9. Oversee digital fundraising budget.
  10. Complete other duties as assigned.

QUALIFICATIONS

  • Strong interest in digital marketing and fundraising strategies and tactics
  • 3 - 5 years of project management experience and the ability to handle multiple projects with high attention to detail
  • Experience with list selection, segmentation and hygiene
  • Excellent verbal and written communications skills
  • A keen eye for good graphic design
  • Experience publishing content, engaging audiences, and tracking results across social media platforms, including ad buys
  • Ability to work cross-functionally with a diverse range of partners, peers & volunteers
  • Proficiency in Microsoft Office suite
  • Familiarity with using CMS systems (WordPress preferred) and files produced in Adobe Creative suite a plus
  • Familiarity with HTML and CSS a plus
  • Familiarity with Google Analytics and Google Ads a plus

SALARY: Competitive pay based on qualifications and experience

BENEFITS: Medical, dental, life, long-term disability, and 403(b) retirement plan with employer base and matching contribution. Generous holidays, vacation, and sick time.

**To perform this job successfully, an individual must be able to complete each of the essential job requirements satisfactorily. The qualifications listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

The San Francisco-Marin Food Bank is an Equal Opportunity Employer. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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