Senior Marketing Manager

Job Title:  Senior Marketing Manager

Reports To:  Senior Director of Marketing & Communications

Status:  Exempt

Salary: $65K - $70K

Location: Mableton Business Center

Last Updated: July 2019

JOB SUMMARY

The Senior Marketing Manager will be responsible for developing, implementing and evaluating comprehensive and multi-channel marketing strategy for the Girl Scouts of Greater Atlanta’s products and programs.  He/She will increase brand awareness and market penetration for Girl Scouts of Greater Atlanta programs by expanding the reach in existing customer segments, improving brand perception among various audiences and developing new consumer acquisition programs.  He/She will work cross functionally to drive internal and external communications, facilitate promotions and maximize ROI through qualitative and quantitative research, sales and trend analysis and an in-depth understanding of consumer insights. 

DUTIES AND RESPONSIBILITIES

• Directs marketing strategy and support for a portfolio of internal customers, including iconic Girl Scout Cookie Program.
• Supervises internal marketing staff
• Develops and manages internal and external public relations and marketing campaigns and projects for Girl Scouts of Greater Atlanta Council
• Coordinates production of print and web materials including direct mail, brochures, posters and premium items by working with graphic or web designers and printers
• Creates social media presence and coordinates email blasts to members and community at large
• Works cross-functionally with internal customers to develop and monitor departmental budgets for marketing expenditures. 
• Stay abreast of the competitive landscape, environmental impacts and consumer behaviors for youth and families, as well as other Girl Scout target audiences.
• Identifies current and emerging trends and integrates into applicable strategies
• Monitors progress to goals and objectives through regular status reporting
• Manages intricate and high-visibility projects and strategic partnerships
• Develops strong relationships with Girl Scouts network and key partners
• Leads market research projects using surveys, focus groups, polls and other primary and secondary methods to assess communication effectiveness.
• Works with Marketing and other operating departments to create and maintain communications and production calendars and project timelines
• Executes additional duties as assigned

KNOWLEDGE, SKILLS AND ABILITIES

• 10 years of successful strategic brand, public relations, program marketing and communications experience
• Bachelors’ Degree in Marketing or related field
• Experience in project management process from concept through execution
• Experience in managing toward membership or participant goals
• Excellent oral and presentation communications skills
• Strong research & writing skills, able to quickly create content in multiple styles for print or digital media, including articles, video scripts, interviews, executive memorandums and more
• Strong organizational, proofreading and editing skills
• Strong problem-solving abilities
• Advanced computer skills and proficiency in Microsoft Office suite of products—including Outlook, Word, Excel and Power Point, as well as proficient Internet research skills
• Strong attention to detail
• Experienced in branding, collateral development and video production
• Must be comfortable dialoguing with executive-level management
• Excellent time-management skills
• Should have a good understanding of the creative process and be able to work well with a graphics team
• Must be comfortable working with youth, volunteers and parents
• Must have a strong portfolio that demonstrates experience
• 10% travel nationally and within 34 County Service Area
• Spanish Language Fluency a Plus
• Must be comfortable working on-call during nights and evenings and working some evenings and weekends
• Agency and/or non-profit experience a plus
• Must successfully complete an MVR, credit and criminal background check