Marketing and Communications Coordinator

POSITION TITLE:  Marketing and Communications Coordinator

ORGANIZATION: Peninsula Volunteers Inc.

Will it excite you to see and feel a tangible and positive impact on each older adult we serve?  Then come join our dynamic team and help us enrich the lives of the older adults who built our communities. Peninsula Volunteers, Inc., (PVI) is a recognized and celebrated nonprofit headquartered in Menlo Park for over 70 years, demonstrating a profound legacy of commitment to the care of older adults and impacting over 5,000 households. PVI develops and administers critical programs and services for seniors on the San Francisco Peninsula and Silicon Valley through our three core programs: Meals on Wheels, Rosener House Adult Day services for those with Alzheimer’s and other forms of dementia, and Little House, The Roslyn G. Morris Activity Center for a breadth of services centered on health, wellness and preventing social isolation.  PVI Properties offers affordable apartment housing for seniors.

POSITION OVERVIEW:

The Marketing and Communications Coordinator will manage and implement marketing and communication and graphic design support services for Peninsula Volunteers, Inc., across all core programs, events, activities, and services internally and externally. The primary goal is to position the organization as one Peninsula Volunteers, Inc., internally and externally.

ACCOUNTABILITY:    Reports to the Director of Development

PRIMARY RESPONSIBILITIES:

Strategic Planning and Leadership

• Implement marketing and communications strategy in collaboration with PVI leadership, Board and internal teams.
• Support implementation of PVI initiatives, special projects, events or fundraisers to fulfill organizational mission.

Marketing Operations Management

• Develop an annual marketing and implementation plan with goals and  timelines.
• Develop and design quality and timely communications and collateral for all marketing channels in collaboration with PVI leadership, Program Directors, other key organizational stakeholders and third-party partners. Examples include Fall and Spring donor campaigns, annual report, newsletters, stories and case statements and all core program and event collateral materials. Maintain updates and ensure brand relevance.
• Manage PVI presence on website and select social sites(Facebook, Instagram, YouTube, others).
• Oversee the coordination for all external media outlets for consistent messaging.  Create content and design for print media and various community outlets. Coordinate process for and write press releases and create “press kits” as needed. Form and maintain relationships with local journalists and news agencies.

• Participate in PVI development efforts to identify, solicit, engage and retain donors.
• Engage in skill and abilities self-development for professional growth.

Marketing Research and Measurement:

• Measure, analyze and develop reporting for the outcomes and impact of marketing efforts and campaigns through metrics/analytics results reporting (including Google Analytics/AdWords).
• Develop ad hoc reporting and data analysis as needed.
• Research industry data and targeted prospects to support new business development efforts.
• Maintain and monitor marketing database.

QUALIFICATIONS:

• You have the heart and passion for effecting positive change in the lives of those who built our communities. You want to help them thrive in the third phase of life.
• You are a lively, friendly and resourceful self-starter, able to work with teams and independently.  You are known for being proactive, creative, flexible and collaborative.
• You have:
• A Bachelor’s degree or equivalent experience required.
• 3-5  years of relevant work experience and a strong record of performance and leadership in marketing, communications and graphic design. Advertising and public relations/multi-media channels experience preferred.
• Demonstrated proficiency with the Adobe Creative Cloud product set (Adobe Illustrator, Adobe Photoshop, Acrobat), WordPress, Google AdWords.
• Proficiency with the Microsoft Office Suite of products, including Excel.
• Working experience with CRM (Salesforce), Email Automation and Website Content Management Systems preferred.
• Experience managing websites, social media and collateral materials.
• Excellent oral, written and interpersonal communication skills to build and sustain positive rapport and collaboration with internal partners; maintain positive donor, board and volunteer relationships and a with a variety of adult age groups.
• Impeccable project, planning and organizational skills with strong detail orientation, prioritization and follow-through abilities.
• Nonprofit and sales experience preferred.

Equal Employment Opportunity

PVI values a diverse workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. PVI is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

Hours:  Full-Time, non-exempt position. 35-hour workweek minimum. Full Benefits

A clear criminal background check is necessary as part of the position offer process.

Preferred Start Date and Salary Parameters

Preferred start is July 2019. Salary commensurate with experience.