Retail Marketing Coordinator

Overview - Atlanta Habitat for Humanity transforms communities by acting as a catalyst for neighborhood revitalization through education, innovative development, partnerships, and long-term relationships with families. The Retail Marketing Coordinator supports the in-store and retail marketing functions of the ReStore as a member of the Communications team. This individual will implement marketing strategies that creatively and effectively reach the ReStore’s current and potential customer, donor and volunteer base.

Position Summary 

The Retail Marketing Coordinator is responsible for promoting the Atlanta Habitat ReStore through publicity, social media, merchandising and marketing activities. This individual is the primary contact for implementing marketing strategies that bring awareness and engagement with the Restore among shoppers, donors and volunteers.  This position will develop and implement all social media, advertising, and promotional initiatives for the ReStore.  Activities will be conducted in close collaboration with the Atlanta Habitat Communications team. 

Key Responsibilities – The Retail Marketing Coordinator will be responsible for:

Marketing

• Develop and implement a retail marketing strategy (advertising, direct marketing, sales promotions, public relations) to increase new customer traffic/store sales
• Develop collateral materials that support ReStore donor and volunteer outreach and retention
• Maintain a relevant marketing calendar for the ReStore that seeks to optimize sales through capitalizing on events and donations
• Coordinate development of print marketing collateral for the ReStore.
• Measure the effectiveness of marketing efforts and make recommendations for adjustments and enhancements.
• Recommend appropriate advertising strategies for the ReStore. 
• Develop and implement a plan to engage area businesses and residents with the ReStore
• Oversee the development of effective interior and exterior signage for the ReStore
• Support organization marketing communications projects as needed

Social Media

• Develop content for ReStore social media channels (web page; E-blasts, Facebook, Instagram and ReStore App )
• Develop a comprehensive social media strategy that targets customer, donor and volunteer engagement and aligns with inventory and sales goals
• Photograph merchandise to include in social media posts and on website and eblasts.

Promotions

• Develop and implement a promotions strategy for the ReStore. 
• Develop and implement a plan or playbook to promote large-scale donations and special events.
• Produce in-store events and activities such as DIY workshops and presentations.
• Analysis ReStore sales and promotions for process improvement opportunities.
• Develop and implement proven and innovative promotional tactics/tools to support large-scale product donations

Qualified candidates must meet all of the following requirements:

Education and Experience

• Bachelor’s degree or equivalent experience in advertising, marketing, digital media, public relations or related creative field.

• Minimum of three years of experience in digital media, retail marketing, promotions, public relations or related field.

Knowledge, Skills, and Abilities

• Content creation – interviewing internal and external resources to write blogs, articles, newsletters, customer stories and posts for social media channels
• Excellent verbal and written communication skills
• Strategic thinking
• Social media tools (WordPress, Facebook, Twitter, LinkedIn, Instagram)
• In-depth knowledge of Microsoft Office and knowledge of Adobe software, website and social media practices
• Photography
• Use of AP style guidelines
• Well-organized and detail oriented
• Ability to work well with a diverse group of staff members, volunteers and community leaders
• Ability to meet deadlines with special attention to details

Position Information - This position is classified full-time exempt, minimum 40 hours per week.  This position is full-time and office hours for this position will be Monday through Friday with some evening and weekend work required. A full benefits package is offered including employer subsidized health insurance, paid time off (PTO), employee gym access, and a retirement savings plan with employer matching.

How to Apply: To apply for this job, please follow the link www.atlantahabitat.org/apply. Please no walk-ins, phone calls or faxes. Only candidates meeting all position requirements will be considered. More information about Atlanta Habitat for Humanity may be found on our website www.atlantahabitat.org. Applications will be accepted until Wednesday, July 31, 2019, or until the position is filled.

Atlanta Habitat is a Drug‐Free Workplace. This position is subject to a criminal background and credit check, periodic DMV checks for driving record and valid driver’s license, and drug and alcohol testing. We reserve the right to make employment contingent upon successful completion of all checks and testing.

Equal Opportunity Employment Policy: Atlanta Habitat is dedicated to a policy of equal opportunity. We will give fair and equal treatment to all employees and applicants for employment. It is the policy of Atlanta Habitat to prohibit discrimination or harassment of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, gender identity, family medical history or genetic information, religion, sex, disability, familial status, pregnancy, national origin, marital status, age, sexual orientation, past or present military status, receipt of public assistance, or any other characteristic protected by law.  This policy applies to all employment practices and personnel actions, including compensation, recruitment, training, working conditions and opportunities for advancement.