Marketing Manager

Job Title: Marketing Manager

Reports To: Senior Director of Marketing & Communications

Status: Exempt

Salary: $50-$55K

Location: Mableton Business Center

JOB SUMMARY

The Marketing Manager will be responsible for developing and implementing comprehensive and multi-channel marketing plans for the Girl Scouts of Greater Atlanta’s products and programs.  He/She will increase brand awareness and market penetration for Girl Scouts of Greater Atlanta programs by expanding the reach in existing customer segments and developing new consumer acquisition programs.  He/She will work cross functionally to drive internal and external communications, facilitate promotions and maximize ROI through qualitative and quantitative research, sales and trend analysis and an in-depth understanding of consumer insights. 

As a member of the Marketing and Communications Department, the Marketing Manager reports to the Sr. Director of Marketing and Communications. The Marketing Manager must be highly-motivated, hands-on, self-directed, creative, enthusiastic, and possess a positive can-do attitude.  Must enjoy working in a collaborative, high-pressure, fast-paced, and deadline-oriented environment. This position also requires superior project management skills, seasoned decision-making—with the ability to anticipate needs and escalate concerns maturely, deliver exceptional customer service, support a wide-range of projects and activities while consistently producing product of the highest-quality.

DUTIES AND RESPONSIBILITIES

• Develops and manages internal and external marketing campaigns and projects for Girl Scouts of Greater Atlanta Council
• Coordinate production of print and web materials including direct mail, brochures, posters and premium items by working with graphic or web designers and printers
• Create social media presence and coordinate email blasts to members and community at large
• Lead efforts to develop and execute customer lead generation and pipeline growth
• Stay abreast of the competitive landscape, environmental impacts and consumer behaviors
• Identifies current and emerging trends and integrate into applicable strategies
• Monitors progress to goals and objectives through regular status reporting
• Manages intricate and high-visibility projects and strategic partnerships
• Develops strong relationships with Girl Scouts network and key partners
• Leads research projects using surveys, focus groups, polls and other primary and secondary methods to assess communication effectiveness.
• Works with Marketing Department to create and maintain communications and production calendars and project timelines
• Executes additional duties as assigned

KNOWLEDGE, SKILLS AND ABILITIES

• 5 years of successful strategic brand and program marketing and communications experience
• Bachelors’ Degree in Marketing or related field
• Experience in project management process from concept through execution
• Experience in managing toward membership or participant goals
• Strong research skills
• Uses marketing and communications best practices to solve difficult problems in imaginative ways
• Excellent oral and presentation communications skills
• Strong writing skills, able to quickly create content in multiple styles for print or digital media, including articles, video scripts, interviews, executive memorandums and more
• Strong organizational, proofreading and editing skills
• Strong problem solving abilities
• Advanced computer skills and proficiency in Microsoft Office suite of products—including Outlook, Word, Excel and Power Point, as well as proficient Internet research skills
• Ability to function with limited supervision
• Strong attention to detail
• Experienced in branding, collateral development and video production
• Must be comfortable dialoguing with executive-level management
• Excellent time-management skills
• Should have a good understanding of the creative process and be able to work well with a graphics team
• Must be comfortable working with youth, volunteers and parents
• Collaborative work style
• Unquestionable ethics and integrity
• Must have a strong portfolio that demonstrates experience
• 10% travel nationally and within 34 County Service Area
• Spanish Language Fluency a Plus
• Must be comfortable working on-call during nights and evenings and working some evenings and weekends
• Agency and/or non-profit experience a plus
• Must successfully complete an MVR, credit and criminal background check