Marketing Manager
- Employer
- Girl Scouts of Greater Atlanta
- Location
- Mableton, Georgia
- Closing date
- May 2, 2019
View more
- Focus Areas
- Youth Development
- Job Function
- Marketing / Communications
- Position Type
- Full Time
Job Details
Job Title: Marketing Manager
Reports To: Senior Director of Marketing & Communications
Status: Exempt
Salary: $50-$55K
Location: Mableton Business Center
JOB SUMMARY
The Marketing Manager will be responsible for developing and implementing comprehensive and multi-channel marketing plans for the Girl Scouts of Greater Atlanta’s products and programs. He/She will increase brand awareness and market penetration for Girl Scouts of Greater Atlanta programs by expanding the reach in existing customer segments and developing new consumer acquisition programs. He/She will work cross functionally to drive internal and external communications, facilitate promotions and maximize ROI through qualitative and quantitative research, sales and trend analysis and an in-depth understanding of consumer insights.
As a member of the Marketing and Communications Department, the Marketing Manager reports to the Sr. Director of Marketing and Communications. The Marketing Manager must be highly-motivated, hands-on, self-directed, creative, enthusiastic, and possess a positive can-do attitude. Must enjoy working in a collaborative, high-pressure, fast-paced, and deadline-oriented environment. This position also requires superior project management skills, seasoned decision-making—with the ability to anticipate needs and escalate concerns maturely, deliver exceptional customer service, support a wide-range of projects and activities while consistently producing product of the highest-quality.
DUTIES AND RESPONSIBILITIES
- Develops and manages internal and external marketing campaigns and projects for Girl Scouts of Greater Atlanta Council
- Coordinate production of print and web materials including direct mail, brochures, posters and premium items by working with graphic or web designers and printers
- Create social media presence and coordinate email blasts to members and community at large
- Lead efforts to develop and execute customer lead generation and pipeline growth
- Stay abreast of the competitive landscape, environmental impacts and consumer behaviors
- Identifies current and emerging trends and integrate into applicable strategies
- Monitors progress to goals and objectives through regular status reporting
- Manages intricate and high-visibility projects and strategic partnerships
- Develops strong relationships with Girl Scouts network and key partners
- Leads research projects using surveys, focus groups, polls and other primary and secondary methods to assess communication effectiveness.
- Works with Marketing Department to create and maintain communications and production calendars and project timelines
- Executes additional duties as assigned
KNOWLEDGE, SKILLS AND ABILITIES
- 5 years of successful strategic brand and program marketing and communications experience
- Bachelors’ Degree in Marketing or related field
- Experience in project management process from concept through execution
- Experience in managing toward membership or participant goals
- Strong research skills
- Uses marketing and communications best practices to solve difficult problems in imaginative ways
- Excellent oral and presentation communications skills
- Strong writing skills, able to quickly create content in multiple styles for print or digital media, including articles, video scripts, interviews, executive memorandums and more
- Strong organizational, proofreading and editing skills
- Strong problem solving abilities
- Advanced computer skills and proficiency in Microsoft Office suite of products—including Outlook, Word, Excel and Power Point, as well as proficient Internet research skills
- Ability to function with limited supervision
- Strong attention to detail
- Experienced in branding, collateral development and video production
- Must be comfortable dialoguing with executive-level management
- Excellent time-management skills
- Should have a good understanding of the creative process and be able to work well with a graphics team
- Must be comfortable working with youth, volunteers and parents
- Collaborative work style
- Unquestionable ethics and integrity
- Must have a strong portfolio that demonstrates experience
- 10% travel nationally and within 34 County Service Area
- Spanish Language Fluency a Plus
- Must be comfortable working on-call during nights and evenings and working some evenings and weekends
- Agency and/or non-profit experience a plus
- Must successfully complete an MVR, credit and criminal background check
Company
Our Mission
Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.
- Website
- https://www.girlscoutsatl.org/
- Telephone
- 800-771-1139
- Location
-
5601 North Allen Road SE
Mableton
GA
30126
United States
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert