Director of Communications, Branding, and Marketing
- Experience Level
National Center for Youth Law
The National Center for Youth Law (NCYL) advances justice by defending the rights of children and improving the systems impacting their lives. We focus on complex challenges that disproportionately impact children and communities of color and on solutions that require multiple public systems to change their policies, practices and culture.
NCYL’s mission includes advancing social, economic, and racial justice for children, and we are committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage the collective sum of individual differences, life experiences, knowledge, innovation, self-expression, unique capabilities, and talent our employees invest in their work that represents a significant part of not only our culture, but our reputation and organization's success.
NCYL seeks an experienced, mission-driven leader to serve as our Director of Communications, Branding, and Marketing. Reporting to NCYL’s Executive Director, the Director of Communications will lead efforts to increase awareness of our work and enhance the impact of our work by reaching and engaging diverse audiences and attracting high quality media coverage. Working closely with the organization’s executive leadership, teams, campaign leaders, program staff, and development department, the Director will provide leadership in communications strategy and media relations, utilizing both traditional and new media to promote public messages for NCYL and its program areas.
1. Strategic planning for communications, branding, and marketing
- Develop communications and marketing plans for NCYL and for our organization’s program campaigns to increase public awareness of our efforts, enhance our advocacy efforts, shape public opinion, and catalyze, connect, and convene target audiences through traditional communications, message development, web presence, and social media
- Lead NCYL’s organization-wide rebranding efforts and engage staff across NCYL in this process
- Determine appropriate communications channels and tactics to disseminate newsletters, advance and promote campaigns, publicize events, broaden and engage diverse audiences, and demonstrate thought leadership on NCYL issues
- Align public facing materials and staff around consistent language and messaging when describing NCYL’s work
- Understand and leverage trends in marketing and communications especially in the nonprofit space
2. Media Relations
- Spearhead multi-media campaigns to increase awareness of NCYL’s work and extend the impact of programmatic work using messaging that resonates with our target audiences
- Work with local, regional, and national press to pitch stories, promote local events, maximize media coverage, and enhance NCYL’s visibility in communities in various states and nationwide
- Produce press materials, including press releases, advisories, memos, and talking points that translate complex legal issues into compelling, audience friendly messages
- Lead rapid response communications efforts, particularly at the intersection of issues in which NCYL works
- Increase coverage of issues and messages by cultivating and maintaining relationships with key reporters, editors, and producers
- Prepare staff, volunteers, and other spokespeople for media appearances by providing training and talking points
3. Digital Communications
- Supervise the development and management of dynamic content for NCYL’s website and social media platforms
- Plan and oversee social media campaigns that help to raise the organization’s profile and promote our program work
- External Communications: Produce major reports, op-eds, blog posts, external newsletters, annual reports, and other publications as needed
- Internal Communications: Keep staff and board members apprised of NCYL’s work via internal newsletters
5. Communications staff development and internal staff leadership
- Facilitate NCYL’s monthly all-staff meeting
- Supervise the External Relations Coordinator and work with program staff to ensure that the communications infrastructure is well-run, efficient, and organized
- Substantial experience in marketing, communications, media relations, or public relations, preferably in an advocacy or nonprofit organization
- Media relations experience working with media outlets at national, regional or local levels
- Excellent writing and editing skills
- Experience working with diverse audiences, including attorneys, youth, elected officials, and/or community leaders
- Familiarity with digital platforms and a commitment to learning and adapting to new and emerging technology platforms
- Ability and willingness to travel
- Strong belief in NCYL’s values and mission
- Supervisory experience
- Experience leading an organization through a re-branding effort
- Proficiency in WordPress and Salesforce
Salary, Benefits and Location
This is a full-time, exempt, position. Salary is competitive with a range of $100,000 – $130,000 annually. NCYL provides health, dental, life, short-term and long-term disability insurance, vacation and sick benefits, and an employer contribution to a retirement plan.
Position will be located in Oakland, CA
How to Apply
Applications will be accepted through April 2nd. Submit a cover letter and resume to apply. No phone calls or emails please.
Apply at: https://recruiting.paylocity.com/recruiting/jobs/Details/101993/National-Center-For-Youth-Law/Director-of-Communications-Branding-and-Marketing
Applicants with personal experience within a public system, applicants of color, and those who will increase the diversity of NCYL are strongly encouraged to apply.
NCYL is an affirmative action / equal opportunity employer and does not discriminate on the basis of race, religion, age, ethnic background, sex, disability, size, sexual orientation, gender identity, gender expression, color, marital status, personal appearance, family responsibilities, matriculation, or genetic information.