Public Relations Manager
- Experience Level
The International Society of Arboriculture (ISA) is a non-profit membership organization that serves the needs of tree care professionals, and promotes the profession of arboriculture around the world. ISA is known as the industry authority on research, education and professional development. Each role in the organization plays an important part in delivering excellent member benefits and customer service.
The Public Relations Manager develops the public relations strategy and implements public relations and marketing tactics that support ISA products and services. Serves as a consultant to internal staff and external stakeholders related to public relations strategy development and execution. Key public relations responsibilities include managing and growing the ISA press release program, as well as, finding innovative avenues to secure exposure for ISA and TreesAreGood.org messages. Provides marketing support for ISA conferences, events, meetings, membership, and all appropriate ISA programs. This position will also have responsibility for monitoring target market attitudes towards trees, ISA services and products, and ISA Certification credentials.
ESSENTIAL DUTIES AND RESPONSIBILITIES include those listed below; other duties may be assigned, as needed.
• Understands ISA’s Vision Statement and adheres to ISA staff core values
• Manage the ISA press release program, including all distribution and reporting activities, to monitor the impact of public relations, marketing, and communications tactics.
• Monitor TreesAreGood.org website content to maximize public education opportunities.
• Create and implement public relations campaigns for all major ISA programs including International Tree Climbing Championship (ITCC), Arbor Day, the ISA Annual Conference, ISA Awards programs, and other key events or products.
• Cultivate relationships with appropriate media outlets and represent ISA as the main media contact; coordinate responses to all media inquiries, including finding the best available subject matter expert to answer arboriculture questions.
• Manages development, editorial, and distribution responsibilities of ISA Today and ISA Connections both monthly electronic newsletters, emailed to various audiences including ISA members, credential holders, and other ISA leaders.
• Writes feature articles for partner publications when requested.
• Identifies opportunities for partnerships and potential places for ISA presence.
• Monitor and grow the ITCC, ISA, and TreesAreGood.org websites; routinely review site content and approve requests for site changes,.
• Support development and execution of integrated marketing strategies and tactics including activities related to advertising, website development, mass email marketing, corporate communications and public relations.
• Work with the Director of Marketing Services to set marketing priorities and determine policies regarding ISA marketing activities including brand consistencies in ISA marketing and promotions materials.
• Manage media contact databases through internal systems and contracted service providers.
• Serves as staff liaison to the ISA Awards Committee: leads marketing for awards nominations and manages collection of nominations; coordinates Awards Committee meetings and nomination review process; manages award recipient notification and fulfillment; develops narratives and coordinates video production of award recipients for recognition at ISA Annual Conference; writes case studies about True Professionals of Arboriculture recipients for Arborist News magazine.
• Grow and maintain the Public Relations liaison network with ISA chapters.
• Assist with logo requests and inquiries as needed.
• Work with Marketing Services Director on special projects, as needed.
Yes; direct reportand internship staff when need exists; management responsibilities include interviewing, contributing to the selection process, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
• Bachelor’s degree required in public relations, marketing, communications or related field; advanced degree preferred.
• A minimum of 4 years marketing, public relations or corporate communications experience required, preferably with a membership or non-profit organization; or an equivalent combination of education and experience.
• Fluent in English, both verbal and written. Fluency in additional languages is a plus.
• Excellent written and oral communication skills.
• Ability to write correspondence in a professional manner.
• Ability to read and analyze information and draw conclusions.
Decision Making and Reasoning Ability
• Demonstrated ability to resolve problems with grace and diplomacy.
• Ability to complete projects accurately and completely within deadlines.
• Responsible for asking for more information or details when the task or project is unclear.
• When problems or workload conflicts arise, work with the Director of Marketing to resolve problems and issues.
• Ability to define problems, collect data, establish facts, develop conclusions, and determine appropriate action plans.
• Able to work independently to complete projects without significant day-to-day supervision.
• Strong organizational skills with the ability to handle multiple projects simultaneously.
• Detail-oriented with a passion for writing, marketing and/or public relations.
• Customer service orientation with good communication skills to develop positive working relationships with peers and team members.
• Strong interpersonal skills and ability to work with a diverse population.
• Demonstrated record of successful project and staff management.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Must be able to remain in a stationary position 80% of the time.
• Moves about inside the office to access file cabinets, office machinery, etc.
• Regularly operates a computer and other office productivity machinery such as calculator, copy machine, and computer printer.
• Frequently communicates with internal and external customers.
• This position requires occasional lifting, under 25 lbs.
• This position will require occasional travel within and outside the U.S.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Working conditions are normal for an office environment.
• Work may require occasional evening and/or weekend work
• The noise level in the work environment is usually quiet to moderate.
Technology and Equipment
This position will use a variety of software programs. The ideal candidate will have the following technical competencies:
• Proficient in Microsoft Windows 7 and Office 2007 and/or 2010 including Outlook, Word, Excel, and PowerPoint.
• Experience working with Adobe InDesign or other graphic design software suite is required.
• Familiarity with HTML coding for website content is preferred.
ISA is an equal opportunity employer. This position is located in Atlanta, GA.
While our organization is in the process of moving their headquarters office from Champaign, IL to Atlanta, GA there may be required travel back and forth between the two cities.