Social Media & Story Collection Coordinator
- Willingness to Travel
- 50 - 75%
About the Permanent Fund
The Permanent Fund for Vermont’s Children is a nonprofit organization whose mission is to ensure all Vermont children birth to five have access to high-quality, affordable early care and learning by 2025.
To accomplish this goal, the Permanent Fund utilizes a three-pronged approach: building a citizen advocacy movement for high-quality, affordable child care (via the Let’s Grow Kids campaign); building child care quality, capacity and viability (via Vermont Birth to Five); and researching and developing innovative solutions to systems change. Since its founding in 2000, the Permanent Fund’s approach to change has been entrepreneurial, strategic and collaborative across sectors and stakeholders in order to ensure a solution that’s sustainable, holistic and inclusive of all of Vermont’s youngest children.
Our open-concept office is located in the arts district in Burlington’s South End. The culture is dynamic, collaborative and fast-paced. Our staff is diverse in age, expertise and location in Vermont (some staff work remotely).
Role of the Social Media & Story Collection Coordinator
The Permanent Fund (PF) seeks an innovative digital marketing expert and storyteller to develop and implement creative social media engagement campaigns designed to increase interest in and support for high-quality and affordable early care and learning across local and national audiences.
The Social Media & Story Collection Coordinator will collaborate with colleagues from the PF, Let’s Grow Kids (LGK) and Vermont Birth to Five (VB5) to develop social media strategies targeting a variety of audiences and will generate and deliver tailored content accordingly. Digital media priorities include:
- Working closely with the LGK field organizing teams to curate and develop compelling stories from parents, child care providers, business leaders and others across Vermont that highlight the impact of the child care shortage on Vermont’s children, families, communities and economy; and to support the communications team in repackaging these stories for various communications platforms.
- Engaging and organizing Vermont parents on social media, including event planning and promotion, volunteer toolkit development, research and focus group facilitation and coordination.
- Working closely with the VB5 team to develop social media content to inform and engage early care and learning providers, educate the general public on VB5’s efforts to improve child care quality and capacity throughout Vermont, and help to build and maintain VB5’s status as a trusted resource for early childhood education.
- Managing social media strategy development and implementation for the PF, with a goal of engaging current and potential local and national donors as well as raising the PF’s profile among national foundations and early childhood organizations.
This position will join the PF communications team, which plans, develops and delivers all earned, owned and paid media for the PF, VB5 and LGK.
Managing social media accounts for the PF, LGK and VB5, including Facebook, Twitter, Instagram and YouTube, which involves:
- Creating, producing and posting creative, strategic content across channels.
- Curating conversations on those channels, which means responding to comments in a timely way and maintaining diplomacy and constructive communication.
- Building and coordinating the social media content calendar.
- Growing audience participation on social media by initiating and engaging in constructive conversations.
- Analyzing post metrics and creating regular reports on content performance.
- Tracking social media budget.
- Researching trends and emerging opportunities to innovate the PF, LGK and VB5 digital strategies.
Story collection and parent engagement:
- Finding, developing and packaging compelling written and digital story collection campaigns targeting Vermont parents and other child care experts/advocates.
- Developing and implementing storytelling trainings for parents, volunteers and advocates.
- Cultivating and maintaining a diverse group of storytellers who are ready and willing to share their stories for media opportunities on a short timeline.
- Planning, promoting and implementing parent and volunteer engagement events, both online and in person.
Contribute to other communications and organizational projects, as needed.
A well-qualified candidate will possess the following:
- Advanced knowledge of social media platforms including Facebook, Twitter, Instagram and YouTube.
- Passion for storytelling and instinct for crafting compelling stories.
- Demonstrated ability to plan, implement and complete project goals within the constraints of time and budget.
- Experience with graphic design and video production and editing.
- Excellent written communications, copyediting and copywriting skills.
- Ability to communicate effectively across diverse communications styles and perspectives.
- Strong attention to detail and accuracy.
- Ability to relate well to all kinds of people inside and outside the organization, and to build constructive and effective relationships to achieve goals.
- Dedication to developing the highest quality creative and writing that maintains campaign message consistency and brand standards.
- Ability to work effectively with team to accomplish organizational goals; open to suggestions, constructive feedback and experimentation.
- Ability to take initiative, seize opportunities as they arise and complete assignments independently without constant supervision.
- Demonstrated ability to work well under pressure and manage work with shifting priorities and tight deadlines.
This position will include some night and weekend work as well as travel within Vermont.
Salary range is $40,000–$47,000 plus a competitive benefits package that includes paid family leave and contribution to child care costs.
Please send cover letter and résumé to Helen Rock at email@example.com or Permanent Fund for Vermont’s Children, 19 Marble Ave, Suite 4, Burlington, VT 05401 by March 5, 2018.
The Permanent Fund for Vermont’s Children is an equal opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, religion, gender, gender identity, sex, age, marital or civil union status, national origin, ancestry, sexual orientation, place of birth, citizenship, military or veteran status, HIV status, genetic information, disability or any other legally protected status as defined and require by state and federal laws.