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Sample job postings: Effective and Ineffective

Written by: Chelle Shell
Published on: Sep 16, 2024

effective vs ineffective job descriptions

(Real Window Media / Leekefotografie)

You may have read our article on the DOs and DON’Ts of an effective job posting. But what does that advice look like in practice? Below, find two examples to learn from.

Example of an ineffective posting

This is the kind of posting that will leave jobseekers with a lot of questions, and little reason to go through with the application process.

Support Specialist

Employer
HDL Young Scholar Center

Location
Duckburg, CA

Job Details
The HDL Young Scholar Center is seeking a full-time Support Specialist (Monday-Friday). Support Specialists work directly with families who have primary school-aged children, providing guidance on parenting, budgeting, and stress management. Comprehensive training will be offered based on our evidence-based model. We offer a competitive salary, a generous leave policy, manageable caseloads, and a supportive work environment. Given that home visits are an integral part of the role, having reliable transportation is essential, and mileage expenses are reimbursed at the federal rate. A Bachelor's degree is preferred, but an Associate's degree and/or relevant life/work experience will be considered.

Company
The HDL Young Scholar Center is a nonprofit organization that works with families in Greater Duckburg to improve student outcomes.

Note that the opportunity itself is worthy of jobseeker attention! This employer promises training and benefits, a culture of support, and consideration for applicants who don’t have a degree.

The problem is in the posting itself. For one thing, it’s poorly organized: As a single block of text, it’s difficult to skim for key information. It includes very little information about the company itself, giving jobseekers no chance to make a connection with the employer, and no direction for those who want to learn more. Perhaps most crucially, it does not provide a salary range, a top demand from today’s jobseekers. (It’s even required by law in some locations!)

In short, this job posting makes it very easy for a jobseeker to say “no.”

Example of an effective job posting

In contrast with the example above, the next example is clear, complete, and includes the all-important salary range – not just once, but twice. In between, it lays out all job duties and qualifications in easy-to-digest bullet points. The company itself is introduced up front in a concise manner, with relevant details of their operation included in the job description, along with an invitation to learn more on their website.

Giving Manager

Employer
The Max G. Pluribus School Network

Location
Spoonerville, NY

Salary
$85,000 - $110,000

Job Details
Company Description
Our organization is part of a growing network of nonprofit schools dedicated to helping all students reach their highest aspirations. We are part of a network of 24 schools across the U.S., serving more than 10,000 students, and our students consistently achieve high graduation rates.

We currently operate multiple schools in the state, covering grades K-8 and offering a program to support students throughout their education journey. Find out more about us on our website.

Job Description
We are looking for a Giving Manager to play a crucial role in enhancing our relationships with individual donors, in partnership with the Development Director. Our goal is to expand our donor base and maximize current donor relationships while also exploring new philanthropic opportunities. The Giving Manager will work alongside the Development Director to manage our current individual giving portfolio, attract new donors, and cultivate strong donor relationships. This role involves direct donor cultivation, system development, and ongoing efforts to increase annual fundraising. Meeting operational fundraising goals and nurturing relationships with individual partners are top priorities. This position will work closely with the Development Director to execute a comprehensive development strategy.

Responsibilities for this role include identifying new prospects, re-establishing relationships with past donors, improving internal systems and processes, and fostering relationships with donors and prospects. We are seeking a goal-driven individual who enjoys building relationships, has a strong passion for our mission, can enhance and develop systems, maintains a sense of fun, and can work both independently and collaboratively. This role encompasses a wide range of project management, system improvement, and relationship management, and the ideal candidate should be a self-starter with excellent project management, communication skills, a keen interest in nonprofit management, and a strong commitment to education and social justice.

This is an on-site position: The Giving Manager is expected to perform their duties either in the office or in the field (as necessary to connect with external stakeholders). This is not a remote or hybrid position, though some work-from-home days may be permitted on a case-by-case basis.

As a Giving Manager, your responsibilities include:

  • Develop and execute an individual giving plan and system, including prospect identification, cultivation, solicitation, stewardship, and retention.
  • Create fundraising strategies to boost donor acquisition and retention, deepen donor engagement, and expand our base of support to meet aggressive fundraising goals.
  • Enhance and expand our current portfolio of individual donors through prospect meetings, informative materials, prospect research, and donor stewardship.
  • Provide primary logistical and organizational support to maintain strong donor and prospect relationships.
  • Build a pipeline of prospects in collaboration with the board and development committee, creating a growing, diverse portfolio of donors and prospects.
  • Manage prospect research and donor data, ensuring accurate and up-to-date database records.
  • Collaborate with the development and marketing/communications teams to create materials and reports that keep donors engaged in events, programs, or projects.
  • Analyze giving data to identify trends, leverage strengths, and develop plans to address gaps.
  • Explore the feasibility of giving circles/levels and implement them if desirable.

Qualifications

  • Bachelor's degree required.
  • Seven or more years of development/fundraising experience preferred.
  • Experience and a successful track record in planning and executing comprehensive individual and corporate giving programs.
  • Strong interpersonal and relationship-building skills.
  • Ability to use data, metrics, and storytelling to communicate the organization's value and purpose.
  • Meticulous attention to detail, strong organizational skills, and the ability to manage multiple projects.
  • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, and Outlook).
  • Experience with Raiser’s Edge is a plus.

Compensation
We offer a competitive salary in the range of $85,000 - $110,000, based on experience. Our benefits package includes healthcare, life and long-term disability insurance, and supplemental insurance options.

Statement of non-discrimination
Our organization is committed to a policy of equal treatment for all individuals applying to our school, without discrimination based on various factors including race, color, gender, age, religion, sexual orientation, or national or ethnic origin.

As always, Work for Good is here to help you throughout your hiring journey with helpful insight and second-to-none customer service. Don’t hesitate to contact us for guidance on making the most of your job posting, or any other concerns you might have.

Chelle Shell is senior client development manager at Work for Good.
 


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